Play Bigger: Money Blocks, Purpose, and Alignment | Lark Galley

What if your money stress isn’t really about money at all?

In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Lark Dean Galley to explore the emotional, energetic, and deeply personal side of money. Lark helps high-earning women bring order to their finances, uncover hidden money blocks, and close the gap between what they earn and the life they actually experience.

Lark shares her powerful journey from growing up in poverty to becoming a top global sales leader, business owner, author, and guide for women who are ready to shift their relationship with money. After the heartbreaking loss of her son, Lark’s work evolved into a deeper mission: helping women understand their patterns, trust their inner authority, and create more peace, purpose, and possibility in their lives.

Together, Beverly and Lark talk about money mindset, human design, alignment, pricing fears, people-pleasing, overgiving, and why so many women struggle to fully claim the value of their work. This conversation is a reminder that money is not just a spreadsheet issue. It is a story, a pattern, a tool, and often, an invitation to step into deeper self-trust.

Key Marketing Topics

1. Money Blocks Affect How You Price, Sell, and Show Up

Many women undercharge, overdeliver, or avoid selling because of old stories about money, value, and worth. When those hidden blocks stay unexamined, they quietly shape your marketing, your offers, and your confidence.

2. Alignment Creates More Authentic Marketing

Lark shares how human design can help entrepreneurs understand how they are wired to make decisions, build relationships, and grow their businesses. When your marketing matches your energy and purpose, it becomes easier to show up consistently without forcing strategies that were never meant for you.

3. Your Story Builds Trust and Authority

From childhood experiences to business lessons and personal transformation, your story shapes the way people connect with your brand. When you understand the deeper thread behind your work, your marketing becomes more human, memorable, and magnetic.

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Transcript

SPEAKER_01 0:00

Did you know that nearly 70% of high-earning women still report feeling stressed and out of control when it comes to their money situation, despite earning six figures or more? This is not an income problem. It's a relationship with money problem. Welcome to the Wickedly Branded podcast. I'm your host, Beverly Cornell, and I'm the founder and fairy godmother of branding here at Wickedly Branded. And today's conversation is one that goes far beyond a lot of rows in a spreadsheet and budget crunching, right? It becomes because I think what we're talking about here is the emotional, energetic, and deeply personal side of money. And we have lots of mindset issues around money, people. So I am joined by Lark Dean Galley. She helps high-earning women bring order to their money so they can finally close the gap between what they earn and the life they actually experience. And Lark's story is one of profound transformation, turning unimaginable loss into a mission that's now changing lives in a completely different way. Welcome, Lark. Thanks, but really money. I feel like this is like a topic that we need to talk about all the time. I certainly have had money mindset issues. I have worked through from when I was a kid, how I was raised, a lot of things that I worked through. Still, I'm a marketer and the money side of situation. The numbers, I like the story that they tell, but the actual doing of the numbers is like beyond me. My very first hire was a CPA and my accountant because of that. I know it's important. I don't want to make the IRS bad. I don't want to, and I want as much as I can in my pocket. So talk about the journey you got to this business and why in the way that you do it, because it's about intuition and so much more. So dive into that a little bit as well.

SPEAKER_00 1:42

All right. I grew up in poverty. There was food insecurity. We moved every year. My father was undiagnosed, diagnosed bipolar. So every day was an adventure. I was the new kid at school every year. So you can imagine like a lot of instability. Yeah. And when I was in my early teens, I decided that my kids would not experience this. It was devastating. You're going to school and your clothes have holes in them, or you're not wearing the latest thing, or you're wearing the same thing every week type. I just knew that was I wanted more for myself and my family. And I got my education. I went into corporate. I did all the things. I became the number one global senior sales rep for a Fortune 500 company. I did operations. I left corporate world, went out on my own, inherited my father's small trucking business, which was a mess. And within nine months, I had streamlined it. So I was working one hour a week in an asset-based business. And then I started doing business coaching and all the things. And my kids were growing up, they were in their late teens or early 20s. And I felt, okay, I'm achieving these things. I've done this, all of that. And then seven years ago, in March 2019, my 19-year-old son took his lap. And that changed everything. That was completely devastating. I could not change everything. Yeah, I can't even tell people just how it impacted me. It devastated our family, everything that I thought was important. Seriously, like we we put our ladder against the wall and we climb that corporate ladder. We're doing all the things. And when something happens that shakes your world, you have to step back and evaluate what really mattered. And I think a lot of people gotten that opportunity during COVID to say, what really mattered? And maybe to do a reset on their lives. And for me, it was, I just stepped away from a lot of things. I looked at it and said, some things I want to do, some things I don't want to do. And I got heavily involved in suicide prevention. I wrote a book which is helping a lot of families who might have lost a loved one. What's the name of the book? It's called Learning Learning to Breathe Again, Choosing to Heal After Losing a Loved One to Suicide. And it is on Amazon. And that was very catharic for me. I would go around and teach in schools, etc. But after doing that for about three and a half years, I was feeling depressed. So you could take a step back and going, Yeah, it's for a good cause, but if it's making you depressed, that's not going to help anybody. Wow. Yeah. Yep. And during this time, I was with a friend who her special gift is she sees dead people. And she said, Your son has a message. And I was like, okay, share. And she said, You need to stop doing the suicide prevention. It's killing you. And I said, What kind of meaning can I have in my life? What can I do that's going to give me purpose? And my son said, You need to teach the moms, and the moms will teach their kids. And I'm like, wow, okay. And I think for a lot of us, as we're teaching in the entrepreneurship or what we're trying to teach other people, it's the version of ourselves, our younger selves. When we were going through the rough times. And so I remember having young kids. I'm in corporate. I'm trying to live the corporate dream and climb the ladder and yet have these young kids. And that's who I started talking to. I started talking to these mostly commissioned selves or entrepreneurs because we have a different mindset than just punch the time clock. And trying to share with them all of these lessons that I have learned in my life about overcoming money blocks, about how to streamline and just live the life that you were meant to live and keep it in perspective versus going off the rails too heavily and prioritizing your work over the relationships that really matter.

SPEAKER_01 5:27

It's interesting, Lark, because a couple of things. One, I've moved 28 times in my life. So I do know what you're talking about. We were fairly poor as well. I don't think I had holes. We definitely didn't buy new clothes. It was the retail store and things like that, and the like the resale shops that we got our clothes at and these different things. And I also obviously it's not the same. So I'm not trying to like even remotely connect it. But at 19, I got very sick. So much so that I planned my own funeral. And at that time, when you're 19, like it's like the peak of your immortality in most cases. So the fact that your son was 19 is shocking to me in some ways. But I remember how isolated I felt and how lonely I felt because everybody else was living their lives and I was so sick. And I also realized that in a second, your life can change. Like you could be fine one day and the next day not so fine. And I got a second lease on life. I'm considered a medical mystery and I'm fine now and all the things. But I think at 19 to have that revelation changed how I viewed living in the now and what's possible. So those things affect you, is I guess what I'm I'm affirming is those things affect you at different parts of your life and how you've approached things. But I love so much the fact that your son told you it's about the moms, because my mission is really that it's about helping the female founders have more agency, have more power, have more wealth to be able to have the legacies for the first time ever. This is the first generation that's able to do that. And if we have more women in that space at tables or creating their own tables, we'll live in a more soulful world. So the fact that the moms are being empowered is incredibly important and so powerful. The ripple of that is not only your children, their children, like it will live on in so many ways. So a gift in many ways that your son was able to communicate that to you.

SPEAKER_00 7:22

Yes, a gift. And that that really opened up some new things. So I started studying. Okay, what does it look like to teach the moms? And through certain YouTube training and all of that, I got introduced to this thing called human design and jinkies and all of that. And I found out that my purpose, okay, the reason I was put on this planet was to help people take from chaos, their chaos, into order. And that's what I love to do. And I'm like, when you start living your soul's purpose, things change in a way that it's unimaginable. Anything else you've done is just fine, but this is a soul's calling.

SPEAKER_01 7:58

Yes. I would agree. I would 100% agree. When I fully stepped into what I was supposed to do, instead of waking up at 3 a.m. totally stressed out, I was waking up at 3 a.m. going, oh my gosh, I get to do this thing. I had so many ideas and like I didn't need as much sleep anymore. And I didn't, it just became a very different purpose to it. And the work that we do with women here at Wickedly Branded is we really believe that branding work for women is identity work because you have to show up visibly, you have to show up with authority. And that's not something women typically have been encouraged to do. Women are not taught to be brave, men are taught to be brave, boys are taught to be brave, women are taught to be good little girls and keep your mouth quiet and don't be bossy. And there's a lot of conversation happening. So I feel like I like this work is so incredibly important. And I like I love that you're focused on that because it is something that's so deeply personal to me as well. I didn't really have a lot of people to go to when I first started my business 14, 15 years ago to help me get started. And seeing so many amazing women like you and April, other people that we know doing these awesome things is just like it's I call it magic because that's what we feel here is some magic, but it is the magic in it all. So so what do you wish if somebody is like starting a business right now or they're in those early days, maybe they have started to see that's their business, that that's the moment that's really spectacular to them. It goes, oh, this is it. What do you wish people understood about those early days that you now know?

SPEAKER_00 9:25

So, first of all, I'd say make sure you're in alignment with who you are and your purpose and the direction. And I'm gonna throw out human design again, right? It can help you align in so many ways so that you're not trying other people's strategies saying those strategies work for them. Yeah, but they don't necessarily work for you, right? That that's number one. And then here's the other hard thing I learned. I was just at a networking group last night, and I can't tell you how many coaches were in the room, and they're like, Oh, I teach joy. Okay, because when I started, I wanted to teach peace, love, and joy. That doesn't really sell in the world. So you need to come up with what you're helping them. You sell them what they want and you give them what they need, which is the peace, love, and joy, right? The back door.

SPEAKER_01 10:08

Yeah, I like that because it there's a lot of ROI involved in that, whatever that looks like for them. What does that mean if they stay stuck? What are the stakes? If they stay stuck and don't do the thing, and I think like for branding, I'm sure with money mindset, there's a whole lot that goes with that, or money side of it is a whole lot. But for women, it could be they don't raise their prices, it could mean that they don't step away for free. Yeah, oh yeah, like over-deliver every day. That is we're so relational. We want to help everyone. Yes, there's so much about that that is is important. They're afraid to raise their prices, they're afraid to ask for like to claim their power, like to be the authority, so they sit in smaller roles than they should. All kinds of things. There's so much at stake by not understanding the human design. I love the idea of human design. Like, I don't follow it to a T, like I don't general principles of it, but we talk about the competition trap all the time. Like, you on Instagram, you see all these people being successful, you see all of them actually doing all these things, but that might not be what works for you. And it's okay that it doesn't work for you. The book that I'm working on right now is about claiming your voice, visibility, and authority, a world not built for women. Men have built our container, and that doesn't work with a woman who has children and a husband and a business and carpooling and dentist appointments, and like it's a very different experience that we have as women, and we get to now create the business that works for us. Exactly. The exact container that works for how you function. I happen to be midlife, I happen to be AHD, I happen to be, there's a lot of things about me that make me unique, and I fully embrace all those things. My husband's in the military, so we move every three years, a lot of things that make me who I am. But what I know because of all of those things is I'm a cultivator. You put me somewhere and I'm gonna cultivate the soil and I'm gonna make it work. Like I can, you can plant me anywhere, and I'm gonna get over there. So there's things about me that have been defined by those experiences. So I love this idea of finding your truth, finding your path, finding what works for you. And the thing is with marketing and whatever, there's a lot of be different, do this, but you are uniquely different. So be you're you're already different. You're made perfectly like you be oh, that's big money. The world needs more of you, not somebody else. So yeah, I know, like I said, I don't know a lot about human design, but I do understand like the concepts behind it, and it is powerful.

SPEAKER_00 12:24

First of all, through the human design, I've helped I've begun to understand me and some things that come naturally. One of my gifts is that I help people find the blocks in getting their goals and around their money. And at first, I would tiptoe into this whole money conversation until about two years ago, I was getting ready to go prepare a speech, to be on stage in front of a couple hundred people. And I'm like, Oh, what do I want to talk about? And God literally said, I want you to talk about money. And I was like, What? I want to talk about peace, love, and joy. That is, people cannot get to peace, love, and joy if they can't feed their families and they can't keep a roof over their head. And if you remember a few years ago, things were rough in the economy. Yeah. And so I'm like, okay, I'm gonna embrace it. It feels feels really incongruent. Yeah. Like my son died, and here I'm gonna talk about money. But now I understand why it's been a couple of years and I've talked more about money because I'm the perfect person to talk about money. Number one, I've come out of poverty. I tell people, I promise you, whatever blocks you're having around money, I've probably experienced them. We'll call you out. Uh-huh. There's that. And then because of my son's death and how I look at possessions and money and all of that, and I now know that I'm the perfect person to tell you, I will help you with your money issues. But guess what? It's not about the money. It's just a tool, it's just a lesson. We're here to learn. And once we learn how the game of money is played, you can have a lot of fun.

SPEAKER_01 13:51

Okay. So you say you talk about the tension between money, how critical that is, right? So how do you obviously can't give us all your secrets? How do you reconcile some of that tension that people have with money and the relationships and growth and all of that?

SPEAKER_00 14:07

Okay. So if you think of money is just a tool that we're it's a lesson that we're here to learn. Okay. So two things that don't exist in the eternities but exist here on earth are time and money. And we need to understand how those work, right? Because they don't exist later. It's it's just a lesson for us here. So many of the money blocks that we experience deal with with child issues and problems and things that we saw through child eyes or experienced and we didn't understand differently. So we're coming into our world with all of these preconceived ideas that friends and family, loving people gave to us. And so it's part of this. And then we're out in society. And I will tell you this that some things that I've learned. 70% of the population are not motivated by money. 70%. And it's most of the coached coaches and the healers, right? And so this is what happens. If you're not motivated by money, you have an internal struggle that you need to overcome just because of the way you're wired. And what that looks like is you create something and it's a beautiful gift to the marketplace. And you bring it to the marketplace and you say, Here is my gift. And then you think, but what if people think I want money? Because it's not about the money. Is it? Yep. And then your brain goes, but I need money. I like to eat. I like to have a house. And so the people that aren't motivated by money, and I've even met people that are motivated by money and they still have this issue. They want to bring their little child to the marketplace, but they keep pulling it back and going, yes, no, yes, no. And then they say things like, I don't want to be salesy, or I don't want to force people. And I said, That's not your role. Your role is to offer and they get to decide.

SPEAKER_01 15:48

That's it. I would say that you have the medicine that they need and either gonna take it or they're not, but you can at least offer the medicine. Here's what I think you need to help with this problem. But I so many people are playing small, partly because of the money, partly because of you said all these conversations. I call it the should suitcase. You should do you should work hard for your money. This is like one that I had to like go back to. Yes. I my my dad's a uh a former teacher and a salesperson, my mom was a nurse. Like, we I was raised by the salt of the earth people, like you should work hard for your money. And I I had to come to terms with maybe I don't need to work like to that. Like I can work, so now I set hours because around my kids' schedules and I do things a little differently. And it isn't about for me, obviously, I I want a like a nice house and I want those things, but you talk about Maslow's hierarchy of needs, right? You need the basics to be able to go to the next level. So if some things are not taken care of, you can't even go to the next level of actualization or what that looks like. But you but for me, like my husband makes a good living. I really want money to revenue, renovate the house, and go on vacation. That's like the real things that I really want. Motivators. And then I also want to give back to my community. So, how do I create equity and justice and get back to my community through my church, through the work we do, all the things? So those are things that matter to me. And so the motivators that you talk about. So I feel like working through some of those they serve me for it to it to a certain degree. Like the work hard thing got me through master's, my master's program. But now they don't serve me as well anymore. Maybe because I'm in with life and I have more wisdom, maybe because I have kids and it doesn't matter as much or whatever. It it does change your perspective if you do the work and think about like where did this come from? Where was I conditioned? And does it serve me or does it not serve me? And some of those questions that I have over the last couple of years. I've worked with a coach, I've worked with a therapist, I tell everybody this on my podcast. I feel like high performers need people in their lives to help them work through some of this stuff. But it has changed the way like I never had debt ever for my business. And recently I'm starting to invest. So I'm like doing a little bit differently and I'm not like freaking out. And there's like things, like you said, play with money. Like now I'm like, okay, no, wait a minute. Now I want to see if I can do this thing. And there is a little bit more play in it because I'm not as stressed out about it in some ways. If you get to a certain level mindset-wise, and what changed for you, do you think? Was there a moment or was it like a process?

SPEAKER_00 18:15

It was a process, but then I can actually tell you the moment because I remember this. So since I told you preteen, I'm I'm just gonna find my way. I'm gonna find the way out of poverty. And I thought it was through education. And back in the day, it was getting your schooling, your up, your master's degree, and getting a good job and all of that. Fortunately, that completely not the way it has to be anymore. And so I just went on that path and I'm always reading, I'm always trying to do self-development, go to different seminars. And I can remember it was on my lunch break, on a work day, I was reading a book. And the book, it just hit me. And I realized that through all the decades of reading and studying, the number one thing every one of these books had was the mindset. It's all about the mindset. It really is. And what I teach my students is the work that we do around mindset is harder than physical labor. If I told you, hey, if you want to earn a million dollars, go out and dig a six-foot trench, you'd be like, if I told you that for six months I want you to think a certain way, oh my gosh, that's so hard, right? And so it's mental work. And then the other thing I want people to understand is what if it could be easy? What if you like started to fall in line with your human design? What if you started to do what comes easily to you? And what if earning money could be easy? Yeah.

SPEAKER_01 19:39

I mean, I don't have code. Yeah, if it just it could be easy.

SPEAKER_00 19:42

Yeah. I love this. Well, there's wealth codes in human design. Different codes, or like I told you, there's money lines and all of that. But and then I talk about the five wealth codes, which are basically understanding your R type, your authority, your strategy, your sun gate. So all of those things, when I talk to people, I say, Hey, do you know about human design? Oh, I had a reading a year ago, I couldn't tell you anything. And I'm like, Yeah, I'm not that kind of person. I'm gonna tell you the five things that will change your life. If you just start to do these five basic things, your life will improve. And that's how you're one of the five energy types. Do you remember? Are you a manifesting generator? I think so. When you start telling me you're doing all these things, I'm like, oh, she's a many genetic.

SPEAKER_01 20:26

Oh, yeah. I mean, I definitely have goals and I have plans and I have, yeah. So there's a lot of yeah, yes.

SPEAKER_00 20:32

So I'm a projector, which is one of the types. And so you understand your type, you understand your strategy in how you relate to others, and then you understand how how you need to build your business or how you need to grow. And for the manifesting generator, it's to respond. For the projector, it's wait to be invited for the invitation. And it doesn't have to be a formal invitation. Oh, Lark, would you please be on the project? Yeah, you feel like the projector feels like somebody's actually sees me as somebody who might know something. Okay. And so then you have three other types and they have different ways that they operate. And then you have your authority type. And since you're a manifesting generator, you can either be a sacral, which is your gut, or an emotional authority. There are a couple others, but that's pretty much for my generators, generator types. So if, for example, like me, I'm an emotional authority, I need 72 hours to get really clear if I'm going to invest time, money, or resources. If you're a sacral authority, which you could be either one of those, if if I ask you, do you want to do this thing? Your gut knows.

SPEAKER_01 21:40

Yeah, I'm sacral. I can tell you. I know. If it feels in alignment, I know I'm doing the right thing. Like I really trust my soul.

SPEAKER_00 21:48

Yeah, yeah. And that's what I tell people if you're sacral, it's your gut. It's not your head, it's not your heart. Oh, I feel this way. You're like, no, you don't. Just do what your gut says. You trust that. So if you trust your Gut instead of somebody asks you to do something and your gut says no and your mouth says yes. Because I would sure you've done that before. Have you seen my gosh? She sees me. Yeah, because then what happens is you don't lean into the trust of your own authority, but the more you trust it, the then you won't regret your decisions because you'll be this is a great example.

SPEAKER_01 22:20

And I say this a lot up to people that I work with. For the first few years of my career, my business, I said yes to everything and to everyone. And I worm myself out to a ragged dress ball of unhappiness and all of that. But I thought I was doing the right thing. And by all measures of success, Lark, I was making money, getting referrals, doing good work, all those things. But I was miserable because I wasn't doing what was in alignment with who I was. And once I decided I can do what I want to do, like what drives me, that drains me, I can do those things and lean harder into like the sun came out and like angels thung.

SPEAKER_00 22:59

Yeah. What happens, especially for women? We are conditioned to be a good little girl and to help and to serve and just put everybody else first, needs first. That is not always the right answer. It's never the right answer. You know what I'm saying? As far as like making sure that you are taken care of, show up in your integrity. And then the fifth part is your sun gate. Like it's all about your brand. That's what that is. 70% of what you're meant to do on this planet is within the sun gate and will tell you where the sun will shine on you. And what's so fun is when I do these readings for people, every single one. And we're talking, these are people that are over 30, so they've been living life for a while, right? They're not in their teens. They are all doing something within that realm of the sun gate. And that's what helps validate you to say you are on the right path. You are doing what you're meant to do. And that that helps feel so good. But I developed this money blocks training because you can use your human design to specifically nail down what is your your specific block. So people can get that for free on my website if they want. It's so fun.

SPEAKER_01 24:02

Okay. So I'll put the link there. I'll make sure that's the link in the show notes so people can check it out. And I might have to go check it out too because that's very interesting.

SPEAKER_00 24:08

Especially with the manifesting generator, you want to do all the things and you don't want to be put in a box. Don't tell me what to do.

SPEAKER_01 24:14

No, I don't want to be put in a box. I'm very independent. And I feel like as I become more centered in who I am and how I serve, the more I am, I have boundaries around a lot of that stuff now. And that everyone's happy with that. Wow, she used to be so like whatever. Doc's, no, we don't do that. Yes. But you're happy. I am way happier. Oh my gosh, Lark. The last couple of years have been an amazing process of me finding almost like a metamorphosis of me finding who I am, how I'm supposed to be here, what my purpose is, why it matters. I've always loved granting and marketing. I've been doing it for almost 30 years. I've always loved my work, but now I love my work and the result and the people I work with and my team and the it's so compounded. And I think what you said earlier, even I alluded to this, is that when you are in that alignment of your human design, of all the things that kind of make you up, I would call it serendipity, you can call it lock, you can call it opportunity, but like the world opens up in ways. I never thought I was gonna write a book. I'm actually writing my second book. There's so much that can happen that I think it took me, I don't know, 12 years to realize I was a writer. And I wrote over a million words every month. But I was like, I'm not a writer, I'm just a I have a copy. I write copy and do branding or whatever. But it's like all of a sudden, all science pointed toward I guess I am a writer. I'm a writer, and now I read my second book. So I I had to accept it in some ways. But the this couple of years has been, it's been magical because I just definitely I'm definitely on a different vibe right now. I'm vibrating a different vibe than I was before. And people can just see it, they can just tell when they have a conversation with me. Oh gosh, she's so excited, she loves what she does. That is when you're in a land like that, you are a magnet. Like you are like, I don't know. And when my clients get to that place, it's so exciting to watch the evolution because you don't understand, like you just turned yourself on, and like the whole world is like, what is she doing now? So yeah, it's super exciting. But I do think, you know, like you said, the mind going to dig the hole for a million dollars seems really simple. The mind is quite complex. There could be trauma, there could be, there could be a lot of things that are in there that are keeping you in that place. So I'm a recovering people pleaser, I'm a recovering perfectionist, I'm hurting, I'm recovering doubt fear and imposter syndrome. I all the things that we can do, hey, right, that we have to deal with to claim your place in this world. But yeah, the mind is interesting, extremely powerful, and it is a process to work through some of that to unlock the other areas of it. But once you do, watch out, world. I love what you're doing. Uh so as it relates to my what do you see as like the biggest, I don't know, three things that people have to deal with as it comes to money, maybe the biggest mindset differences or changes they have to come to terms with.

SPEAKER_00 27:03

So sometimes it's about your value. That could be one thing. Another thing could be about the restrictions you feel around money and why you feel it frustrates you. A lot of times it's in our story from when we were younger. It's when I talk, I'm talking to people, and here's my special gift. If we're having a money conversation and you're out of alignment with money, I will feel it. And I just am like, ah, let's talk about what did you just say? And people will be like, nope, yeah, I'm listening. And I will say, let's talk about this. Oh, I didn't mean that. I'm like, oh no, you meant that. Yeah. Like, oh, I didn't mean it that way. I'm like, no, I'm pretty sure you did. You know, that subconscious that comes up. And so we explore the stories and you find out, okay, why do you have this one woman? She was divorced and she had an issue with $300. Like she couldn't price her stuff. It had to be below that or above that, or but she couldn't price anything at $300. And we start to explore it. Turns out that her ex-husband was supposed to pay child support of $300 and he never paid it. And so she had these amounts around $300. And we had to talk about what was the thing behind $300. Interesting. Yeah. Like there's like a script running that you don't even know is they're running. And we just have to get in there and find it and say, now we can be done with it because your logical mind can take a step back and say, okay, this is all the emotion that was around $300. And now I can just let it go.

SPEAKER_01 28:32

So my husband and I are very different. My husband came, he's one of seven kids, and he came from I think maybe a little bit less, even from us, because he had nine people to feed, and he always said, hand me down clothes from his brothers and never had like his own clothes and all kinds of things. So he is very concerned about money all the time. I maybe because my mom was a hippie, I don't know. But I've always felt like it will be there. And that if I do the things I'm supposed to do, whatever those things are, like if I show up the way I'm supposed to, if I talk to the people I'm supposed to, opportunities will happen. And my husband has seen it. We'll be like, oh, I need sculpture cards at $2,000. And then the next day I'll get like a client for $2,000. Like he sees it happen. And he's like, How do you like just believe in it? I said, because like you see it happen. Like it, like I have proof that it like I can't ought to do the brew. And so he is like, how do you like the manifesting generator? Like that kind of idea of oh, a client will come and figure this out. Like it'll figure it out. Like I've done all the work up to this point. Like I'm not resting on my laurels. I'm still like going to networking, I'm still planting seeds, I'm still following up with clients, I'm still doing good work, all those things, so that those opportunities that are available do come to me when it's what's the right time. But like one time we were, I can't remember what it was. Like we had to replace something on the sewer or something, and it was a couple thousand dollars, and we ended up getting like money back on our escrow or something.

SPEAKER_00 29:56

And he was like, How do you do this? I call it faithing because you have to have faith in the fact that these things can happen. I teach about quantum physics and how these little quirks out into the universe and they start moving people towards you. And that's why the work, the mental work is so hard because you have to stay in that focus and you have to believe that what you want will come to you and there will be a way, and it will come because the people that you're looking for, they're looking for you and you can meet. But as soon as you go, Oh, this doesn't work, then all the little quirks go, Oh, they told she told us they that she wanted this, but now she says she doesn't want this. So now we're just gonna find something else. And that's where the work is it is focused work, mental work. And people are like, Oh, that's so hard.

SPEAKER_01 30:45

I was just listening to or reading an article, I think it was in the The Atlantic about the new Michael Jackson movie. And despite what you feel about him, like I grew up with that and it was on my wall as a kid, like I loved him, but he used to have like on all over his house, like that he was going to be the person in music, like he was going to be the leader, he was going to be, I can't remember the words that they used, but I was like, Michael Jackson had to tell himself those things. He was like literally the king of pop. And so you look at people who aren't quite so talented and quite so and so popular, I'll say, or famous, but we all have to do that work. And it's just the work might be different for everyone, but the work is still there to do that. I can tell you right now, I feel like I'm on this precipice or this cusp of something. I'm at this inflection point in my life that either I go big or I go home. That's where I feel. And the go big is super scary. Like I am nervous, excited about it, extremely vulnerable about it. Like I feel a lot of vulnerability around it, but I feel it in my bones that like there's something happening, like the stars are shifting, something happening. And I keep like thinking it could be really big. And I'm like telling my husband, I don't I don't want to be disappointed. It doesn't happen, but I just feel it in my bones like that. This is something that needs to happen with this book and some other things that I'm working on. And the effect of it could be very large. And I've said to my husband, are we prepared for this? Because I feel this. And he's, I guess we'll have to be. But there's this you say like the energy. So I have cautious energy around it, and I probably just need to go all in. Like you're saying that right now tells me I need to go all in. But it is interesting as people how we can believe in something so powerfully, but also still be a little bit nervous, excited, and like cautious about it, and not think it's even possible in that respect. Because I have a very good life, Lark. Like I do well, I have a great business, I have a great team, I have great clients. Am I trying to mess with the system? Am I trying to? I think that's the thing I'm a little bit nervous about is you've got something really good here, Beverly. You've built something really amazing. Like, what if you go down this road and it's not so amazing?

SPEAKER_00 32:50

But what if it's like your life's purpose and like it explodes and it's just so big? Yeah. I've been in those energy situations before where like you literally feel the energy moving inside of your life, and you're like, I don't know what's coming, but it's big, right? Love it. What right? Throw caution to the wind, go all in. Good. I just can't really chills.

SPEAKER_01 33:11

There's something happening. Yeah, like you said, there's like a vibration. And I actually just wrote about this. It's like the hum of the Artemis 2. There's a hum happening before the launch, right? All the work you've done before you even get in the spaceship, before you go to space, all that work, all the people that have been part of your journey, all the stories you've told yourself, all the hard work, all the learnings, all the everything. It's that hum underneath the launch. And it's either you press the like launch button and you make it happen, or you just sit in that what if phase, right? So I just wrote about this like this hum that can happen. That's what I feel. I feel like this hum is happening before this launch. And that is that's where so many of my clients, I feel like women, they're brilliant, they have so much to offer, they have the thing that could solve so many problems for people, yet they're playing small. They're not giving them medicine that they know that they have, and the world needs it. And I know the world needs this, the thing that I'm in the middle of creating. It's very timely, and it's something I think I can really, as a legacy, feel very proud of in creating, but it's it's also very vulnerable and all the things.

SPEAKER_00 34:16

So it matters, which it does matter. That's what I think. So many times the adversary puts some thoughts in our mind, like, oh, it's not you're not good enough, or nobody cares, they don't want it, or what difference would it make? You're not going to affect anybody. Okay, so those are not your thoughts, those are the bad thoughts, right? I want you to say, when those thoughts come to you, say, Oh, I see you. And if the adversary is saying it's not going to impact anybody, you say, Oh my gosh, it's going to impact a million people. And you just switch it because what the adversary is saying it's lies.

SPEAKER_01 34:51

It is lies. I love this because I use so it's wickedly branded. Everything that we do is uh Wizard of Oz and Wicked themed. We have this whole kind of thing that runs like through it. We talk about the tornado overwhelm. We have a lot of things that we talk about. I use the analogy of the metaphor of the flying monkeys of distraction. And they fly at you when you're about to level up. Yes. And they want to keep you from leveling up. And that's information. That's all that information. And that, and some of us just knock them away. I'm like, I don't think you necessarily knock them away. You can name them. Like, oh, I see you fear, I see you doubt. And like you can say, what am I learning here? So that I can level up. And so I say, tame them. Don't because they are teachers. They are literally teachers if you allow yourself to learn from them. And that's really what I'm trying to do is learn from these teachers. Like I said, I'm recovering perfectionists, recovering, pastor syndrome, recovery. Like I'm really trying to work through that on a regular basis. But they are teachers and it's information for you to level up. So I I actually have the whole metaphor around it. I use it all the time. And a lot of my clients will say, Oh, I saw the monkeys coming today. And I just said, I see you. Yep.

SPEAKER_00 35:58

And the thing is to identify it and then say, okay, what's whatever they're saying, what's the worst thing that could happen? You know, your fear. Oh, people might think I'm too much or call me names or think I'm all this. And I'm like, yeah, I can live with that.

SPEAKER_01 36:11

So my thing, I think my fear around all this is that men will be angry. And we are in a society right now where they're a little angry. And so I might be adding a little bit of gas to the flame. That's the thing that I'm a little bit concerned about. And I don't want to, there's a little bit of a safety issue there. But there's also, I like, I love men. Yeah. I don't want them to think that I hate them. So there's a little bit of that too. So like I'm really trying to, and it's been great because I've been talking to some men and getting some really good feedback of helping me so that I can present it in the way that I think would be most well received. I'm not going to make everybody happy. And if you do anything really well, you're going to piss some people off. That's going to happen. But in general, I don't want to like cut off half the human race in this process because I think men could be really big supporters and amplifiers of the work that women are doing. So I want them as allies, not as adversaries in this process. So that's been my like biggest, I think, hurdle in some of this. I don't want to make a bunch of men angry at me, but I'm going to piss off some of them. And that's okay. I'm okay with it. I'm going to piss off some women probably too. I do know there's going to be a lot of people who are going to benefit from it. Cause when you can name things and you know it's not you that's the problem, and you can decide whether you want to carry it forward or you want to leave it behind you, that's very empowering. That's really what's helped me with some of this. And I think some of the mindset work you're doing is very much in line with some of that. Yeah.

SPEAKER_00 37:30

Yeah. I go for it. Yeah. And Lindy Like, thank you.

SPEAKER_01 37:34

Thank you so much. Okay. So I always ask everybody, I actually literally have a wand and I can wave my wand. Okay. And I can maybe make some marketing challenge you have blessed or go away. Do you have a question or something that's really challenging you right now around marketing that maybe we could talk about?

SPEAKER_00 37:53

So the whole AI thing. Okay. Because people are, I'm cultivating an AI to sound like me in my voice. Perfect. But people are like, don't use AI. It's not you. It's not real. And I'm like, I've cultivated this. Yeah. My AI kind of sounds more like me than I do. Yeah. Contestantly me. Yeah. I'll ask it a question or I'll do a post and I'll put some stuff in there. He's like, and he'll come back and say, you forgot this. And I'm like, oh my gosh, you're right. I've forgotten. Yeah. What is your take on AI in this whole marketing world?

SPEAKER_01 38:21

So we actually built AI, custom AI bots and agents for our clients. So we inform the agents and the bots to their voice, to our marketing methodologies. We put a lot in garbage in, garbage out, good in, good out. The more you can program it, give it good content of what you have written, give it some parameters and guidelines and boundaries and things like that, and things that you like and don't like, do this, don't do this. The more you can really inform an agent or a project on your voice, the better it's gonna be. I we use it during the day. We use it for a lot of ideation. We have it push back, we'll have it play devil's advocate with us. We have it, like we use it for a lot of things, but we never just do it and never look at it. Like you have to edit it, you have to challenge, we challenge AI all the time. Sometimes I want to fire AI and add it. I'm like, you went rogue. Why didn't you go rogue? There's a lot of things you still have to control in it. But I think what's nice about our generation specifically, Lark, is that we know our stuff. So we know when AI is bullshitting us. Yeah. I said, that is not true. Not the truth. And that is not real. Whatever that is, it's like it's it like goes to this fantasy place or whatever. We can challenge it in a way that I think is really powerful. And I'm afraid, this is my only fear, is that we have this wisdom. The newer generations don't have all the wisdom first. I think about the computer and I think about the calculator, and I think about some of those things that we all learned how to use at some point or another. And they've made our lives easier. And we know like the limitations of it. So we know the internet probably is a little bit biased. We start to know once we use it, we start to know these things. I think there's a place for it. I've been I've heard a lot of those be smarter less, get rid of us. There's all kinds of things specifically on what we do. But I think right now, in this point of time, your humanity is your edge because everything's gonna start to feel a little bit the same, look the same, and your humanity, your perspective is going to be your differentiator more than ever. So lean hard into that. But I would never say don't use a tool that can make you 15% more productive or 40% more productive, especially in a work that we do that's isolated and alone, like a thinking partner to help you. I just I think you need to give it some boundaries and a real clear role and inform it with as much of you and the essence of you as possible. And I I've done a whole thing. I don't know if you've ever done this. This is a great tip to help inform your AI. You can do voice now on AI, and you can just say, hey, I want to talk about the, I want to go through my life and I want you to ask me some questions that will get me to think about how all of these things have helped me become who I am in the work that I do. And it will ask you questions. And you talk about the stories of how maybe it was when you were young and you didn't have holes in your pants and you moved 20 times, and then it was maybe something with your son, and maybe it was like there's all these things that can inform you and then help you see why you are the perfect person to do the work you're doing. So I know for myself, those that moving all those times makes me a cultivator. So and I'm a really good listener because I've been the new person so many times. I've had to pay attention to the world around me to see what's safe, to see who I can trust, to see all those things. And so I'm a really good person to see patterns and see who I can tell you who's the popular one in a second. I can tell you who's the nerdy one in a second. I can tell you who's the real person in a second, too. Like those skills have made me really good at what I do because I can cultivate brands, I can recognize patterns in people, I can see the, I call it the shimmering thread of their life to see like where all of it connects to their brand. Those are the things you can ask your AI to help you find. I have all these stories. And then inputting those stories is great for social. Tell a story. Like I use I LinkedIn all the time. Storytelling is huge. I talk a lot about storytelling for what humans love stories. We connect to stories, we remember stories far easier than stats every day, all day long. So you can say, I want to talk about confidence or money mindset. Use a story of mine to make a point about this to my clients. Infuse you into those things by telling your stories. And once you have that story bank, I think I have a hundred stories right now, Lark, in my story bank. You've got a content vault for days and weeks and months that you don't have to revisit. So that can be the keeper of your story, the content vault. And then you can pull that out and you can tweak it and say, no, for this one, I'm gonna be more about this or more about this. But it still is gonna need you to have the last little cherry on the top to like edit. But I say, don't be afraid and definitely play with it and then figure out what you feel comfortable with. If you don't feel comfortable with doing one thing, then don't do that with it. But if you feel comfortable with the other thing, then do that. I'm a trust yourself kind of person. Like trust yourself, try your trust your gut on what you think is right for you, and then do that. Like what feels good to me, not feel good to you, Lark. And that's okay. I'm an early adopter, I've been using AI for several years now, but somebody else may not feel that way. That's why we're building bots and why we're building agents, why we're doing those things for our clients that don't feel as comfortable with it. And then once we build that for them and they can test it and see that, oh my gosh, this is amazing. It sounds just like me. That's crazy. I don't know if that's helpful or not.

SPEAKER_00 43:28

But that is good. Okay. And that's a great tip about creating the story bank.

SPEAKER_01 43:32

Yes. The other thing that's a really good tip, too, that I say is probably one of the most powerful things you can put into your story bank or into your content vault is your testimonials and case studies.

SPEAKER_00 43:42

Brilliant.

SPEAKER_01 43:42

And ask the AI to use the word of your target market, of people who love you, because that's the words that other people like them are going to use when they're looking for what you're doing. So I say make a big sheet. If you had don't do this, but like a big Google Doc or whatever. All your testimonials in them, keep adding to the library and keep updating your bot with that content because that is literally gold. Okay. Literally gold. So between your stories and your testimonials, those are the two most human things you can put into an AI to make it feel like you or your clients on such a really deep level that can be very powerful. That was gold right there. Yay, I love it. Okay. We're talking about money, so that's gold. Okay. So I that was a great question. I really appreciate that. That's that's very timely for today's day and age. I feel like a lot of people are asking about that in LinkedIn. Like, how do I maximize LinkedIn? But I have my episodes always end with one question. And that is what does it mean to you to be wickedly branded? And how do you show up as wickedly branded? And what tips would you have for somebody who's listening to to show up more like that?

SPEAKER_00 44:50

So I would say make sure that your branding does represent you, right? Your colors and just your logo. My logo, when I developed it years ago, it's a bird leaving the bird cage with the key in its mouth. And what the message for subliminally for people is you always had the key to get out of your own cage.

SPEAKER_01 45:11

I say you always have the magic in you, like the Muslim vibes. It's you always can go home. Yep. You've always had the power. You have to just lean into it. I love that. So good, Lark.

SPEAKER_00 45:20

So it's something of tell people what you want to tell them without words, right? Without words in your branding. And and I actually had a branding specialist uh a couple years ago. She's an empath. So she feels into it. And she was creating some slides and she made them flowery and flowy. And I'm like, oh, I don't know if I'm flowery or flowy, right? But then I had another person look at it later and she's yep, this is you. And I'm like, okay, let me see how I can embrace this. Maybe a side that I might not have chosen.

SPEAKER_01 45:50

Yeah. So we do that sometimes with our clients, like they trust us a lot. We do stuff very intensively within weeks instead of months for a lot of things. And we give them what we actually think that they need. Yes. And that isn't necessarily maybe their favorite color because the psychology of the color matters. So if this is what you're trying to portray, or this is your clients, then this color is better because of these reasons. The spot type is better because of these reasons. This shape is better because of these reasons. So we do push sometimes our clients outside their comfort zone because you have a vision. This is your goal. Your marketing should be the goal, not just a pretty picture that you think is pretty. It needs to also be very functional and work holistically without those within your whole brand and communicate something beyond just a pretty picture. And that's why people hire the professionals, because you have something to share with us that we can't see. Yeah, absolutely. And you with the money side too, like you things we're not always able to see because we're in it. We're so in it. There's a theory called proximity. When you're in it, you can't see yourself or see the forest for the trees. So that proximity makes it like you are so biased on yourself that you need someone, somebody outside to say, I see, like you said, like I heard something there. Well, go die deeper there to get into it. So I love that so much. Be you for sure. That is your uniqueness, and it's beautiful. And someone is waiting for you to show up as that person to be the person they choose to do the work with. So I love that so much. So, where can our listeners find you? You have a website, you have a free resource. And what's your soul favorite social platform that we can find you?

SPEAKER_00 47:22

I'm gonna say this it's Facebook because of my age. It's super easy. Lark Dean Galley, it does flow to Insta. Let's just be real. I'm a simple tech person. Okay website is larkdeangalley.com. Perfect. And there's a free BN there that pops up. Yep, it pops up free money blocks training, and we all have them.

SPEAKER_01 47:42

Perfect. So great. Thank you so much, Lark, for joining me today. It's been so nice. I appreciate it. Thank you. Okay, to my listeners, I really hope that you enjoyed this conversation. Money can be something that can really challenge you. And if you can get, if you can grab a hold of that and own that fully, I think the sky is the limit. And I think one of the reasons why I'm gonna say this that so many women I think are challenged is because the first time we've been able to have money. So we are learning as we go, and we'll be able to teach the future generations. So I really hope this episode lit a little bit of fire under you and gave you some new ideas and most of all inspired you to take some kind of action to maybe improve your mindset or improve your AI or do something that will help you take a step. Because here's the thing that I know for sure 100% is that your message matters, your work matters, and the world needs to hear what you have to say. Marketing isn't just about visibility, it's also about the impact that you can make. It's about connecting with the right people in a way that feels completely and 100% true to you. So I want you to keep showing up, keep sharing your brilliance, and keep making magic in the world. And if you ever feel stuck with marketing or branding, I'm here, but so is Lark. If you have some money mindset issues, make sure you reach out to her because you don't have to do this alone. We are here to help you turn your little spark into a wildfire. But until next time, I want you to dare to be wickedly branded.