Stop Playing Safe: Brand Visibility That Builds Alignment | Cailen Ascher

What if your marketing feels hard because you’re still playing the safe version of yourself?

In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Cailen Ascher, founder of The Self-Led Woman, to explore what it really means to build a business from soul alignment, voice, values, and visibility.

Cailen shares her journey from yoga and early entrepreneurship into business mentorship for heart-led coaches who want to grow profitable, meaningful businesses without forcing themselves into someone else’s formula. Together, Beverly and Cailen talk about the messy, beautiful evolution of entrepreneurship, especially for women who are balancing motherhood, purpose, visibility, and the desire to create work that actually feels like them.

This conversation dives into why branding is identity work, why voice is often the hardest part for women to claim, and how visibility becomes easier when your message is rooted in what you deeply believe. Beverly and Cailen also explore the difference between building from your zone of competence and building from your zone of magic.

If you’ve been feeling the nudge to show up more fully, speak more honestly, and build a business that reflects who you truly are, this episode will feel like the permission slip you didn’t know you needed.

Key Marketing Topics

1. Brand Visibility Starts With Voice

Many women are clear on their vision and values, but struggle to use their voice in a visible way. When you begin sharing your truth with more confidence, your marketing becomes more magnetic because people can feel the person behind the brand.

2. Alignment Makes Marketing Feel More Natural

Cailen’s Sacred Self Alignment framework connects vision, voice, values, and vibe as both a personal and business strategy. When your marketing reflects who you really are, decisions become easier, messaging feels stronger, and your audience can connect with you more deeply.

3. Your Brand Grows When You Stop Playing Safe

Safe messaging may feel comfortable, but it often blends into everything else your audience sees. Beverly and Cailen talk about the power of owning your perspective, leaning into your mission, and building a brand that reflects your real work, not the watered-down version.

Follow Cailen

https://www.linkedin.com/in/cailenascher/

Dare to be Wickedly Branded

Transcript

Beverly 0:00

Did you know the global coaching industry is projected to surpass $7 billion in the next few years, yet so many coaches still feel stuck and invisible and unsure how to grow without burning out or selling their soul? Welcome to the Wickedly Branded Podcast. I'm your host, Beverly Lee Cornell. I'm the founder and fairy godmother here at Wickedly Branded, and today I'm joined by Kailyn Asher. She is the founder of the Self-led Woman, a business mentor for heart led coaches who want to grow thriving, profitable businesses from a place of soul alignment, not force. I'm obsessed with her Sacred self alignment framework, centered around vision and voice and values and vibe, and how those four elements become the most magnetic business strategy that there is. Kailyn. Welcome to the Wick of the Branded podcast.

Cailen 0:43

I'm so glad to be here, Beverly,

Beverly 0:44

I Like

Cailen 0:56

really

Beverly 0:58

Okay. Tell me about your journey and how you, got to this business in this place at this time.

Cailen 1:04

Yes. it, journey is the perfect word because this was not the business that I had when I first started. I've been an entrepreneur for over 20 years at this point. I never had a traditional career path. Always knew I wanted to do something that felt. Like my work, like I came here to do. And that led me on a few different, I started out in interior design and then after a few years I moved into yoga and taught yoga. And then from there, that's what launched me into the coaching space because I was really excited not just to teach yoga, but to build my yoga business. And other teachers started approaching me saying, Hey, you have a website and a blog and like you're landing these cool gigs, what's going on? And I started giving them some advice. And so that's when I really saw, I loved these two halves. I love this soulfulness and this spiritual depth. And I also loved the business side of things like that was really fun and felt really alive for me. So that is what kind of launched me into the coaching space. And I've been in the coaching industry for over 10 years now. And as I said, the coaching business I started with is not the one I have today. It is always an evolution. Absolutely. It's one of the beautiful opportunities, I think, yeah. Of being an entrepreneur is that we get to shift and grow and change and explore things or deepen things as we go. And what feels really important to me now is to connect with women who are spiritually grounded and have, they feel that like calling of their soul within themselves. And because I know so many women feel that, and yet they're working a desk job or they feel that, and yet they're playing it safe Absolutely. And so what I really love doing is helping women tap so deeply into their, the mission. They're here to steward the movement. They're here to lead. And then how to express that through tangible and profitable business assets because we need that 3D expression in order

Beverly 3:10

Yeah.

Cailen 3:10

To fulfill, I think our purpose, if our purpose is to express our work through a business and we need it so that we're resourced along the way, that there can be that monetary exchange. Yeah. And yeah, that's, that was a quick version of a very long story, but I, that's what landed me here doing this work in particular.

Beverly 3:30

I love that you said it's a journey. Like it's not something that was like a straight line, right? Like I think for so many entrepreneurs the journey is crooked and maybe even circles back around and calms back forward and it goes up a hill and down a hill and like all the things, it is literally a journey. And I love the other side of that, which was that it is, you're allowed as an entrepreneur to, to develop and grow and to create the business that fits you. Now, and I know that you have two daughters, I have two sons, that motherhood can create some of those like offshoots of your business as well and that it can get a little bit complicated when you have a lot of roles you carry as a wife, as a mom, as a business owner, as a founder as, and then on top of it all, because women are nurturers, we love to have relational businesses that actually help other people. I married a active duty Army guy and was like, okay, I guess I have to now do like freelance work for marketing. So I can work wherever we go. And then I had to figure it all out. Like I did not have a plan. And that was really not dangerous, but, it allowed my customers to build my business, not me build my business. And so I became very dissatisfied after several years and very burnt out and not so aligned at all. While I loved marketing, I was saying yes to everything and doing things that maybe wasn't aligned with the passion that I had. for example, I love branding and strategy and those kinds of things. That's like messaging, like that's really my, Ooh, that gets me really going. I love that stuff. I'm total, I could totally learn out about it, but I'm not really a Facebook ads or a Google Ads person or a, and I was doing that. And I was doing it okay. But it wasn't something that I looked forward to. So this idea of soul aligned, I feel, and I feel, think that women typically are more maybe in touch with that part of us, like that soul aligned side of it. That we just feel like we have this deep purpose and passion for something. so how did you balance, like all the roles that you carry and still stay centered, what was the yoga, did yoga help you do that?

Cailen 5:31

So I started with yoga 'cause I just, I loved yoga. I loved going to yoga class. It felt so good. I had a teacher, a mentor that I respected deeply and she invited me to do the training with her. And I was like, oh my gosh. Like she asked me, which is a great sales thing too, we're so scared to make sales and like here she goes like. I'm inviting you, but like of course I paid her, right? but it felt so special to be invited by her. 'cause I respected her so much. I have this like really spiritual, like deeply intuitive. Like I want to sit in meditation and journal and be in ceremony all day. And then there's this other part of me it's let's plan, let's strategize, let's like vision and like reverse engineer how we're gonna get to the goal. And that's really fun too.

Beverly 6:15

Yeah.

Cailen 6:16

so I started in yoga and then as I moved into coaching, I came through this middle place where when I first started I was calling myself a clarity coach. And I was working with women who were really early on who just wanted to find their way of what is the work I'm meant to bring into the world? And we would help 'em define that. what is their niche, who is their ideal client, those types of things. And then as social media became more prolific and all of these things, I swung a little far to the strategy side where it was like, oh, people only wanna know how to make money. They only wanna know, strategic moves to make. They only wanna build offers that make 'em a ton of money. And so I swung to that side all the while, like feeling the imbalance, but being like, oh, this is what I have to do to make money.

Beverly 7:00

So you felt the shoulds, you felt oh, I should do this because I'm seeing this in my clients, or I feel like maybe this will allow them to have more money I feel like we all carry a should suitcase. We do, and it comes from. Instagram and it comes from religion and it comes from our parents and it comes from patriarchy. And it comes from so many things of like how we are raised as women. Before we're even like seven years old, seven years old, we had carry a should backpack. And I felt like I should say yes to my clients too. Like I felt like I should, despite that I was not comfortable in that space. Yeah. Not even, not comfortable. like I worked for an ad agency, but it's just something that I didn't feel connected to the way I feel to branding. And messaging and that part of the business that is so critical as a foundation Yeah. To build your business off of. So I wanna build that really strong foundation so that they can really grow and scale in ways they didn't know were even possible.

Cailen 7:54

Exactly.

Beverly 7:55

yeah. I think

Cailen 7:55

so many women are building their business from a zone of competence. they're so good. And that was me. I was like, I'm good at this stuff. I know how to do it better than average. And it led me to a place where I had a business that I liked, but I had pieces of it I didn't like. And I didn't feel like fully yes, I am fully me showing that every day and. That's what sort of I work with my clients to recalibrate is how can we move from that zone of competence to our zone of magic where we are just like, so in our soul's mission, so in our genius that it just comes through in a different way. We're like, oh, clearly that offer doesn't make sense for me anymore. And we operate from a place of clarity and confidence because we're so tapped into ourselves.

Beverly 8:47

So I feel like branding work is identity work for women specifically. Because so much of what we do is relational and how we help people and how we show up and our purpose and our mission and our magic is so intertwined into what we do as women. that when you are doing branding work, you are doing your identity work. Like, how am I going to show up in the who am I and how I show up in the world matters. If you are not in alignment with who you are, your marketing will never feel authentic.

Cailen 9:12

Yeah.

Beverly 9:13

No matter how pretty it is, no matter how corporate looking it looks, no matter how, like all those things that check all the boxes, it still will not be fully aligned with who you are. And there's gonna be a disconnect and people can see right through it. But when you do the work and you become really aligned with who you are and how you show up in your work, you have this, this really strong yes no,

Cailen 9:36

yeah.

Beverly 9:37

does that fit my mission? Nope. Does that feel good? Nope. does that what I wanna Yes. Like it just becomes this very easy. Yes, no decisions if you stay in alignment of who you are. So I love this because it's not just branding, it's not just strategy, it's not just, it's actually like a center of discernments, like you said, that is incredibly powerful for you not to waste your time on things that just don't really aren't gonna serve you well. and to lean full fully into the things that let you up.

Cailen 10:08

Yes.

Beverly 10:08

So we call it brand magic, but that brand magic is identity work. And when you sit in that fully there, something shifts in you entirely. Like the energy in you shifts. I think one of the words you used it was magnetism. Like people are attracted to you because it like oozes from your pores. It's so awesome. okay, so what was the hardest part about building a business while becoming a mom? And is there anything that actually like surprised you in a good way?

Cailen 10:35

So I would say one of the things that was both challenging and good was that my business shifted when I became a mom. I went from being heavier in the yoga space and doing sort of business coaching for yoga teachers and yoga businesses and yoga brands. And as I stepped into motherhood, it felt really important to me to open up beyond just the yoga industry and. Work with more women who were heart led and really felt like they had important work to do in the world. And so that was a little scary because I had built this, I identity as, I built this identity around being this like yoga business coach. And here I was feeling called to expand in this new direction without any real proof that this was gonna work. It just was like my, I feel in my gut, in my intuition that this is the right direction, and it doesn't make sense necessarily on paper, but we lean into it and then we realize, oh, of course this is the path. And when I stepped into motherhood and this sort of new iteration of my business. I was really struggling with how do I balance these two things that feel very important to me. I want to be present for my baby girl. I wanna be with her. I wanna spend time with her, and yet I also love my work and I also want to be present for this and have time for this. And I made a decision really early on that I, at that time, different season than now when my girls are in school, but at that time I wanted to have a three day work week. Like I will work Tuesdays, Wednesdays, and Thursdays when I have the ability to have childcare and then I get to have four day weekends. And again, no proof that this would work. I'm used to working full time and now I'm like, chopping it in half. How is this gonna play out? And the year that I shifted into, that was my first six figure year in business. Working half the amount of time, and of course it was right. I took a stand For what was right and aligned for me. It was more than enough time. Women, if you give a woman an uninterrupted hour, she moves the fricking world. Like she can do anything like it. And so it was such beautiful confirmation of trusting my intuitive nudges, leaning into it, didn't know how it was gonna play out. And now that my girls are in school, I usually work during school hours, like Monday through Thursday, maybe Friday to, if I have to catch up on stuff. And that's, I love that ability to shift with the seasons and cycles of life because there's always something new crossing our plates. And when you have a business that gives you that freedom and you are also honoring the nudges and the intuitive drop-ins as they come through, it takes you so much further than just trying to copy and paste what you see someone else doing on Instagram.

Beverly 13:30

yes,

Cailen 13:30

and that it's always gonna feel clunky and heavy and it's never gonna work as well for you if it's not coming from that center of discernment

Beverly 13:37

I want you to really hear this part of what Caitlyn said. You have permission to build the business that works for you and your life. And no one, no other person's definition has to be your definition. And just like she said, women specifically work in seasons and cycles. We, our whole body functions off of cycles and seasons, and so listening to yourself, listening to those nudges, your body and your brain know what you need. And if you are more attuned to that and not everyone else's 'cause I think that women in particular, we become more attuned to everyone else and sometimes give up our own attunement to ourselves. I mostly take client meetings and work between Tuesday and Thursday. Monday's my operational day. So I'll do some coaching and other things that day. Friday's kind of open. So if I have to take my son to the dentist or whatever, I have a day to do those things. And, my husband's in the military, so oftentimes he gets four day weekends and we spend a lot of time apart. We spend about 25% of our marriage apart. So when he gets a four day weekend, guess what I wanna do? I wanna spend it with him, not on a call with a client. So I have engineered my schedule intentionally around my life and what works for my life and when he's been deployed, I've said I'm not working past three 30 because my son needs. A parent fully present in his life during this time because he's one of his parents is not here. So I have, shifted and evolved in that over time as well, where time is the one thing you can control in some ways. And I'd agree with you. if you only have three days to get something done, man, do you get stuff done? Because you are far more focused and intentional about that. that you are meant to have, that you specifically are supposed to have because it feels right for you. And so when we do some of the identity work, we tap into that, like what feels right, what feels good, what doesn't feel good, like really trying to help give them space and time and quiet to listen to themselves of what feels good. It's beautiful. I love that you have been able to do that sooner than I think I did. I think I was like kicking and screaming to do it again. 'cause I'm an accidental entrepreneur. It just as things shifted, I had to shift. out of necessity, I had to shift because of the life that we lead as a service member, family, So it created some unique situations. And like you, I started working remotely in 2011. That wasn't really a thing. So there wasn't really a lot of guidelines on what to do. So I just had to figure it out. And made all, like you said, imperfect choices many times. I love that your journey is filled with the same things, and I think so many women can relate to that on a lot of levels. So you have four pillars. we have content pillars we use with our clients, and it's more like the things that you wanna be known for. And I think that's what you're talking about here about vision, voice, values, and vibe. And I love a good alliteration. vision, voice, values, and vibe. Do women, which one do you think women struggle with the most of those four things?

Cailen 16:37

I just led a class and was teaching my sacred self alignment framework, vision, voice, values, and vibe. And I knew the answer before asking it, but I'm like, which feels weakest for you? Across the board voice.

Beverly 16:50

Absolutely.

Cailen 16:51

Like I can see the vision. I feel clear on my values.

Beverly 16:54

ah,

Cailen 16:55

and the beautiful thing about sacred self alignment, it is both a strategic framework and an energetic system. So when I'm working with women on this, we do. Sacred practices like meditation and reflection and journaling and coming together and feeling into our vision, which we define as living at your third eye center and your voice at your throat and your values at your heart center and your vibe down in your womb space. So we really feel into this in the body. Then we look at the practical expression and of course, voice is all about being visible. It's about sharing your truth. It's the messaging and the words you share and the way the you communicate. And it's so much easier to play with your website and design things on Canva and set things up behind the scenes, then actually to transmit something. Because then we're seen and we're seeing if we're doing it authentically and honestly and in alignment, we're seen for our true selves.

Beverly 17:55

how's that gonna be received?

Cailen 17:56

There's like things that we stand for and that we believe in that we want to make known. And when we're using our most authentic voice, there are gonna be people who don't like it and agree. And that's a hard thing to deal with because women have been taught in order to be safe,

Beverly 18:13

yes,

Cailen 18:14

we have to be liked, we have to be kind.

Beverly 18:16

not too aggressive, not too bossy. So

Cailen 18:18

yeah, it's a complicated relationship with our voice.

Beverly 18:22

So I was gonna say, she needs visibility. Visibility is a thing that I talk about with our clients that you, if you don't do the identity work, in the beginning, it's really hard to show up. I remember a time where I just thought the work should speak for itself. I just wanted to work hard. Like I just wanted to do the work. And what I realized was that I have medicine that people need. And if I don't step in front of this and talk about it, not as many people can be helped. And I know for a fact if more women have agency, if more women have power, if more women have wealth, we will sit at tables we haven't been at before and we will have a more soulful world, period. And so my work matters deeply to the state of the world and what I'm leaving to my children. So women have this, they're the centers of families, and when they are strong and have agency, that ripple effect is just so incredibly powerful and magnified in that. And what I have found as an introvert. I love this like Kaylin, you and I just chatting, but you put me in a networking room and I'm like paralyzed with ick 'cause I don't wanna be swarmy and weird and whatever. But, what I have realized stepping in front of my brand is a couple things. There's a lot of mindset stuff that we carry from society for sure. Conditioning we've been given. Absolutely. but it's also this idea of the work I do matters like that. Such a strong confidence in this is like life changing work. And if I don't do it, women will not be able to scale like they want to scale. Because ideally we work with people who are from the freelancer phase to like full big girl business. That's perfect for us 'cause we can really take who they are and make it something grow into and really get big with if they want. but in there is, doubts and fears and perfectionism and imposter syndrome, and I call 'em the flying monkeys of distraction. Like the things that whenever you're about to level up, they swoop in and tell you, Nope, don't say that thing. Maybe it's too controversial. So you whitewash it a little bit and then it's just boring because you've done that. And when you show up with an opinion and with authority and with confidence, and you are maybe a little controversial, you will own your space far more. Than if you're just vanilla. there's a lot of vanilla in the world. I want you to be p pistachio or mint chocolate chip or bubblegum, whatever that is for you. I want you to be that flavor and fully own that flavor. But it is something that, two things I think are really important. Trusting yourself and then building confidence in that trust. So you, by really doing identity work and getting there from branding perspective, you start to trust yourself and you start to believe and know what's possible because you're trusting yourself. And then you start stepping out slowly and saying some of these things and finding your voice, which is lovely. And then after you do that, you really start to build confidence slowly piece by piece, conversation by conversation in ways you didn't even know if it was possible. and then you can never really go back.

Cailen 21:19

it feels really uncomfortable I think, to go back, like you might have moments where you retreat, where you're like, oh, do I wanna go back and feel safe? And, air quotes there.

Beverly 21:29

Yes.

Cailen 21:30

Putting myself in this box and something you were speaking to about, I love how you said it, like stepping in front of your brand and being the spokesperson. Something that I talk to my clients a lot about is because it's the truth. These women that I work with, they're not building a business. These women are here because they have a mission. They have a movement that they're meant to lead. And when we really think about that and feel into that of I am here to lead this charge, or I'm here to wake this up in people, or I am here to deliver this medicine. It helps you get you out of your own way of who am I to shut myself down if someone else needs this?

Beverly 22:07

It's not about you anymore, it's about them. Yeah, it's about them. And even like I have stage fright, complete stage, fright it. And I give a lot of talks, Caly, you think it'd be fine, but I still, it's 'cause I care. I think that's really what it comes down to. But I always think about, this isn't about me, it's about who you're helping. Beverly. This is changing women's lives. Like you are empowering them. You're giving them agency, you're helping them stand in their power. You're helping them. And it's way bigger than my fear. Yeah. Way bigger than my fear. And so I refuse to let that fear control my destiny. So I see I keep stepping outta the stage and it does get a little easier, but I still whew. Like I won't sleep the night before and I'll be, it happens. It's just 'cause I care so deeply. 'cause I want to help so many people. But, you're so right about this. the sense of harnessing the power, we have to speak our truth in front of people and share the message that we have is extremely vulnerable in many ways.

Cailen 23:03

Yeah,

Beverly 23:04

and like you said, that safety thing is so important for women. we've been so conditioned not to speak up, to be the supporter, not the center of attention to, there's so many things from a societal perspective that we have been conditioned to believe and it seems so counterintuitive to be the center of attention. Like it just feels so. out of what society tells us to do that we're having to rewire our brains from a really basic level to be able to do that. And it just takes practice. every time I step out, every time I say something, every time I'm in a conversation, I'm writing a book. Every time I share what I believe, more trust in myself happens, more confidence in myself happens. But I also believe, I went all in on my niche for we women, consultants, coaches, and creatives. That's my people. and my husband keeps asking, why are you not helping men? And I'm like, do you know how many people help men? Everybody helps men. we need people who help women. Like it's, I went to the bookstore the other day and I looked at all the branding books and they're all written by men.

Cailen 24:03

Yeah.

Beverly 24:04

And I'm like, this is a book that's needed for women. our journey is so different than men. As women, we have to show up and hold our ground and be firm in our, and resolute, in our inner voice. And sometimes it can be so counterintuitive to what society has told us, but, it's just a very interesting quandary. Caitlyn, I call it the legacy load. our parents, our moms and our grandmothers blazed a lot of trails. And we are the first generation to be able to have businesses really. And that means wealth, that means power, and that means legacy. And that's a big load. it's the firsts and there's not a lot of people who've done it. So we are blazing the trail and trying to figure it all out. So when you're the first, it's a lot harder. And we wanna do it perfectly like we want. We don't wanna mess it up for future generations, and we don't wanna do disservice to the people who work so hard to get us here, and we don't wanna, there's just so much layered pressure under it as well for it. it's heavy. it's just so unique to women and specifically female founders and specifically females who I believe are in the relational work of this mission based work, movement based work that you talk about that matters.

Cailen 25:14

Yeah. And it's so true, right? Like we, because we're good at a lot of things, we think also, right? Like we should get it right, right out of the gate and we should, and also this is proliferated over on social media, like 60 days, 90 days you'll be at 10 k months and you'll be. No, this is not the reality. Like we need to be all in. We need to be committed. And then there will be a return when we show up in that way. And honestly, I think the only way we can mess it up is if we don't try it. If we have this like beautiful vision within us, this like we can feel our soul like pushing us in a direction. And we like shut it down. and it's not to say if you have a job that's paying the bills and feeding your family that you should quit and walk away. But what are small ways you could share your magic? Like little ways that you can start Sharing it more and more. For many of the women I work with, they have a business, but they're not quite. Their full selves absolutely. Being palatable. Safe version, right? Yes. the health coach or the life coach, like the safe titles that they can get certified under rather than being like super witchy or into astrology or Yeah. Herbal medicine or whatever it is. They play it safe with these titles that feel accepted.

Beverly 26:31

I always say this to my clients, if all you need is 100 really good clients and you'll probably be very, do very well for yourself. So you don't need to have millions and millions of people who accept this. You just need the 100 or 1000 perfect one.

Cailen 26:43

Yeah.

Beverly 26:43

One of the things I wanted to ask you was, what is one simple way a woman you work with mostly with coaches can realign her business in the next seven days without.

Cailen 26:53

I think first of all it's realizing like you don't need to overhaul everything. You're probably closer than you think. And the way I've made transitions is I just start, say in the new stuff, I just am like, alright, I'm gonna put that in an email. Yes. I'm going to do that reel that talks about, the eclipse. I'm going to start sharing more of these pieces of myself that I would like tuck inside my programs, under lock and key. And so I think the more we can approach this as play and with less seriousness of I need to figure out my exact language around this, And instead, just start practicing saying things from your heart. if you have been in a habit of letting chat, GBT, write your emails. write your own email, write something that's like your words. Leave in the grammatical errors. Who cares? send something that's completely from you. Even if it makes you feel a little like before you're sending it, then you know

Beverly 27:53

it's probably good.

Cailen 27:54

Thing to send.

Beverly 27:55

Every time I've had to put stuff out there that's like really meaningful. It is. There's this moment of, ugh, because those flying monkeys, the imposter syndrome, the perfectionism, the doubt, the fear, all that, but those are teachers and they teach you that you are about to level up and that those are powerful teachers. Yeah. don't think of them as the negative. They're powerful teachers in the process and they are teaching you like, oh, this matters, this work matters. And I was like, oh boy. So I shared my mission and I got choked up. as I was saying it out loud, reading it out loud, I got really emotional.

Cailen 28:27

Of course.

Beverly 28:28

And she was like, that is definitely your mission then. Like, when you feel it in your body, like whether it's that fear or it's the emotion or whatever it is, you've hit something.

Cailen 28:39

Yeah.

Beverly 28:39

That is so pure that you have to go like all in on.

Cailen 28:42

Yeah.

Beverly 28:43

So it was a really powerful moment for me to say it out loud in front of a hundred people, like six people was hard, but then a hundred people and in front of my coach was even harder. But once I said I was like, cheered for it. Like everybody was like, oh my gosh, Beverly, you made me cry. like there was just such a connection to it, and they're like, you need to make a video on this right now. So I did. I went and made a video and put it on my YouTube channel. It's my why and I have it on my website. I didn't cry in the YouTube video. But you can't manufacture that moment of connection of soul alignment. You can't manufacture that again. like I was now, I was like gonna say it more confidently because now I've put it out there and now I've found the voice and now, so I won't ever have that recording, again. those moments, like I, I am writing this book right now on brand magic and, finding your voice, like reclaiming your voice and visibility essentially in a world not built for women is essentially what it is. And. so much of this work. Like I will read it and I, I get emotional because I have been there, I have felt those things. And when that resonates on such a base level, that there's magic there. that's the work you're supposed to do.

Cailen 29:51

That's beautiful. What a great initiation in real time. They're like, alright, you're getting up in front of the group.

Beverly 29:56

and I was just doing like quarterly planning. Like I wasn't like planning on this like big epiphany moment, right? I was just doing quarterly planning with my coach and we have to add our mission 'cause it's this is the reason why we do this every day. remind yourself every day of this is why we do this. And I wrote it and it just became very apparent to me. So it was just, those are like really strong moments that we help our clients have, in our sessions I often say it's like brand therapy because like you literally are like coming into yourself in a way you've never ever been before. And that can be a little emotional and that can be a little hard and that can be a little difficult. if you're, if you, if you're not open to the process, it can be a little bit challenging. We've had many people cry, and I, that's where the magic is. It's I'm like, oh my gosh, that is where we need to lean hard into that. that I have a client who, fits what you're saying. And so I, I think, I love this idea of the astrology and the, she does, creative expression, astrological creative expression essentially. So in different phases of the moon, she has like a moon journal and they draw and write and do things. And essentially she helps women who are in transition. So if they're going through a divorce, maybe they've had cancer, maybe like any big transitions that, so she really helps them trust themselves again, essentially through this process. And I was like, we need to talk about this. I know this is extremely personal and very vulnerable and you need to get your family who's been involved on mission to talk about it, but this is where your magic is. And I was like, 'cause it was like buried on like page 10. And I was like, Nope, it needs to be page one and we need to start to say that story over and over again and talk about that. And she did, she had to take a minute to figure that out and whatever, but she would get a little emotional and she's I said, I want you, after this call, I want you to talk to your mom and see if it's okay if you talk about her experience. Because I do feel like you have to respect people's experiences. You can't like. I'm a second generation adoptee, so my mom's adopted, I'm adopted, and we have a son who's adopted. And I always say, I can share my adoption story, but I feel like that's their story. I can't necessarily share their story, but I can talk about it from a perspective, but I wouldn't wanna share their story. So she did, and she was like, Beverly, not only did it help me in some way, become more clear on who I am, but it actually helped her relationship with her mom.

Cailen 32:14

How nice.

Beverly 32:14

So I feel like the benefits of that authenticity can be so powerful. That's why I said brand therapy. Like I didn't plan on having a repair in a mother daughter relationship through branding. that wasn't the point. But that awareness and your identity and how it's affected by the traumas you've had, by the experiences you've had, the lived life that you've experienced. It can be really powerful. Yes. I think it's so cool. and I do believe the statement you said, you are closer than you think to success.

Cailen 32:44

Yeah.

Beverly 32:44

Most people quit just as about the time it starts to work.

Cailen 32:48

Like it's that the metaphor of planted that seed and it's under the soil and you can't see any of the growth that's happening yet. You're required to tend to the soil and water it and weed it and check in on things and, it just, it can feel like, when's it gonna be there? But if we dig it up to look, or if we stomp on it, we're gonna squash that little growth that's about to peak through the surface. Because it takes faith and it takes believing in something that. Didn't exist before. The business I built and the clients that I served and the money that I made that didn't exist 10 years ago, 20 years ago, it was because of the vision that I held in my mind. And because I used my voice to speak my truth and honored my values along the way and infused everything with my vibe, right? that is why all these things exist. And, but it does take, and it's not oh, do the faith once and then you're good forever. It's like a constant,

Beverly 33:45

it's a marathon. It's an endurance. Yes, absolutely. It's like the most intense yoga stretch that you have to hold for 30 seconds and you're like, I'm going to die. My muscle's literally going to die in this process. But yes, I feel like that is, That is an important thing. I was a dancer for 18 years and I feel like dance has informed how I kind of approach things too. there's choreography and there's a performance and there's teamwork and there's so much that comes from that experience and like knowing your body and knowing your brand and that way, like understanding how your body works, understanding how your brand works is just as powerful. but it is endurance work. It is not like one and done. Absolutely not. not a sprint. and sometimes you're gonna have to like all the things that, that you, like all of a sudden that

Cailen 34:28

happens.

Beverly 34:28

I ask everybody who's on the podcast, I have a magic wand. And if I could wave my magic wand today and help you with one marketing thing for your business, what would it be?

Cailen 34:39

let's say, my big mission right now is visibility because I feel so, like the work I'm doing is so important. And I just wanna get it to more women. I want to reach those spiritually grounded coaches. Those women who are heart led, who know that their work is their soul's calling, or they wanna get to a place where their work is fully aligned with their soul's calling. And to give them support in doing that, because I know how challenging it can be when we come from just this felt visionary space to actually channel it through into offers and into messaging and into a client attraction system in these tangible assets. And so the visibility piece, like I have this beautiful opportunity to talk to you today. The more I get to talk about it, the more charged I am.

Beverly 35:28

Yes.

Cailen 35:29

Like this cycle that is,

Beverly 35:31

it feeds itself. Yes. Absolutely.

Cailen 35:33

that's my big focus for the year ahead.

Beverly 35:35

My word for 2026 was visibility.

Cailen 35:37

Oh my gosh. I love that. I think women are feeling it. I think it's like the year of the fire horse hit and we're like,

Beverly 35:43

yes.

Cailen 35:43

Shedding last year. Snake.

Beverly 35:45

yes,

Cailen 35:45

We're ready to blaze a trail.

Beverly 35:47

Yeah. I feel like there's something really energetically that shifted LA last year was, simplify. It was like, how do I scale and systems and get everything, like working the way it needs to do not do the things that don't, we don't need to do. Like I did a whole thing with drivers and drainers, what drives me, what drains me? And how do I get rid of the things that I that drain me? Whether it's automate it, offload it, just not do it. that's an option too. but this year is all about visibility. And visibility is exactly what you're doing. It's going on podcasts, it's giving talks, it's putting yourself in front of people as much as possible to say the thing you wanna say So I have found like even a legacy load thing, I was talking about it one day. And I was like, it's like this legacy that we carry and I was like, oh, it's like a load that we have. And so like when you say it out loud or when you're journaling or when you're talking about it, those things come to you and until you do that, it does not come to you.

Cailen 36:38

I actually practice that even when I'm not on a podcast, if I'll go for a walk around and I'll bring my phone and just record myself audio messages. And then I do sometimes use chat GPT. Yeah. The transcript. I'm like, organize this. yes. Back to me what I said.

Beverly 36:52

Absolutely.

Cailen 36:53

it's so helpful to talk it out loud because you get clearer on what you wanna say and how you wanna say it. And if we're not practicing our voice, of course it feels stuck and clunky because we haven't been using that muscle. It's just like going to the gym. You can't go to the gym one time or avoid the gym and expect your muscles to get stronger.

Beverly 37:10

Yes. That's a great analogy. like this is my seventh or eighth season of the podcast now. And go to the first episode and it's cringey and horrible and thank goodness it was my friend that did it with me and all those things. But it is through do the doing.

Cailen 37:25

Yeah.

Beverly 37:25

It is through the doing that creates the trust and the confidence. Clarity is not something you just find. It is something you actually create for yourself. And that comes through showing up, talking about it, doing the thing. start to talk about stuff because you are young now. And if you can have your voice at 26, gosh, like the world is your oyster, right? Like the, there's just so many opportunities for you if you do that. but it is scary and I, like one of my team members, she put something out there and it was so good and she was driving down the road and she had this whole epiphany about something and she wrote it on LinkedIn and I was like, that's exactly what you need to be doing. Those moments of awareness that you find in your life the most mundane, driving down a road, empty road can be one of the most powerful moments for you to unlock in your branding, your life, your, those are all moments. And teaching that has been really important for me to my team because if I can even help my team become more clear, confident, and visible, they'll be much further along than I ever was at that age. It's important work. you're gonna have moments that you're gonna mess up. You're gonna have moments that feel really cringey. You're gonna stumble over your words and you're gonna do all those things as you adjust. And that is perfectly normal and acceptable. And every single person, whether it's Mr. Beast, who's this big fancy YouTuber or Mel Robbins has been in that place. So you just need to give yourself grace as you evolve in your voice and your words, but keep showing up. That's all you can do, right? You can keep showing up, keep sharing your message, refining it, connecting with it more now that I have this message, I see it everywhere. Like I see it everywhere. It's like when you buy a white car, everybody has white cars. When you start to have this awareness, everything now is like part of it. It's it's so serendipitous and beautiful and wonderful. That it like surrounds you and it's always been there, but until you like woke up, like those white cars were always on the road. But until I became aware of the white car, now I see like we have a town and country, so every there are so many White town and countries on the road. It's insane. Yeah. You'll see it everywhere. So there's a lot of power in that. So yeah, just keep showing up and keep doing what you're doing and sharing the message and like all of it. And just like you said, go sacred, go holistic, go energetic. Go do that. Woo stuff. Because that women are not afraid of that.

Cailen 39:44

Yeah. Women like it.

Beverly 39:45

Yes. Because it really resonates and connects.

Cailen 39:48

Yeah.

Beverly 39:48

And while we call it maybe Woo, it's actually way older than science. and there is a lot of science that backs it up too.

Cailen 39:53

there is,

Beverly 39:54

I love that. Just lean, I would say whatever you're doing, lean even harder.

Cailen 39:57

Yeah.

Beverly 39:58

Okay. So last question I ask every single one of my guesses. What does it mean to you to be wickedly branded? How do you show up as wickedly branded in your life or your work? And what tips would you give our listeners to be more wickedly branded?

Cailen 40:11

Yeah, so for me it just means being unapologetic of not worrying about the, what other people might think or how it might be received. And just really speaking your truth, showing up in your fullness. I do my best to model that. I by no means do it perfectly. There are still times when I catch myself and I'm like, gotta restart that real recording for the 14th time. I don't like how it's coming out of my mouth today. but the more we do that, the stronger the transmission becomes. And so I think, as I was sharing earlier, my advice for anyone who's I really, as you said, like I wanna lean in more. Just do it. if you are feeling the nudge, it means now is the time. Not in a month, not in six months. Not in a year. I worked with so many women who are like, this business has been on my heart for four years, and then we work with them for 30 days and they have clients and they're doing it and they're like, oh my gosh, why did I wait so long. And if it's there for you, whether it's a deepening of the work you do a transition, a shift, a just being more visible with it. Just honor that. lean in hard, as you said. And it because we need it. Like we need it now. Like we really need it now. We need wealthy, well-resourced women because women, when they hold the wealth, everyone's taken care of. People are fed, people are housed, people are clothed. They get them, medical attention that they need. Women have autonomy over their own bodies and their decisions. It just, it's this gorgeous ripple out effect. And so It's time. rise up, claim it. Make your moves right now.

Speaker 41:48

It's

Beverly 41:48

Yes. I love that.

Cailen 41:49

Yeah.

Beverly 41:50

Maybe you don't even do your hair, you just brush it and go don't overthink it. Don't feel like you have to be so staged. Don't think it has to be so perfect. just go and be that thing you'd be surprised at what comes back. Don't overthink it. Don't try to be perfect. Just share from your heart. And from that will come truths you didn't even know existed. Yeah. So I love that. Kaylyn, where can our listeners find you? Is there like a favorite social platform that you have?

Cailen 42:15

My favorite social platform is Instagram. I'm Kaylyn Do Asher over there. I'm not on much other social media besides Instagram Okay. So it's the one I'm also, on Substack and I love that because it's deeper, longer transmissions. And, on Substack, I'm the self-led woman and also under my name, Kalyn Asher.

Beverly 42:33

and your website

Cailen 42:34

is kalin asher.com. And I do have a beautiful free training over there that goes deeper into the sacred self alignment framework, that energetic system I was talking about, and how it translates into tangible, profitable business assets for you.

Beverly 42:48

Kalyn, thank you so much for joining me today.

Cailen 42:50

Oh, I really enjoyed it, Beverly. Thanks for having me.

Beverly 42:52

So my listeners, I really hope today's episode inspired you in some way. Maybe pushed you, gave you permission to do something, to take action in a way maybe you haven't up till now, because what I know for sure is that your message matters. Your work matters, and the world needs to hear what you have to say right now, right Caitlyn? marketing isn't just about visibility. It's about the impact you can make. It's about connecting with the right people in a way that feels absolutely 100% true to you. So keep showing up. Keep sharing your brilliance and keep making magic in the world. and hey, if you ever feel stuck, if you feel like you need some help, you don't have to do this alone. We are here to help you both calin and I would love to walk beside you, on your journey to help you get to that place. but until next time, I want to dare you to be wickedly branded.