Human Over Perfect: Authentic Brand Storytelling | Tanya Targett

Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this deeply moving episode, Tanya Targett shares how losing everything in a natural disaster reshaped her life, her voice, and her mission, and how storytelling became the bridge that helped her rebuild, reconnect, and create real impact.

We talk brand clarity, authentic visibility, emotional connection, video confidence, and why showing up imperfectly on camera can be the very thing that attracts the right clients, opportunities, and media attention.

If you have ever hesitated to press record, felt disconnected from your message, or worried that your story was not “ready” or “polished enough,” this conversation will remind you that your voice is not just content, it is a lifeline. And someone is waiting to hear it.

Three Key Marketing Topics Discussed:

1. Storytelling as Brand Clarity and Connection
   Tanya explains why it is not facts that move people, but emotion, and how sharing healed, honest stories creates trust, alignment, and lasting brand resonance.
2. Authentic Video Visibility Without Perfection
   We unpack why polished is not required to be professional, how real connection outperforms flawless execution, and how to show up on video in a way that feels human, not performative.
3. Visibility as Service, Not Self-Promotion
   Tanya reframes fear of visibility by shifting the focus from “How do I look?” to “Who needs this message?” and explains how that mindset unlocks confidence, courage, and consistency.

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Transcript

Beverly: 0:11

Did you know that one powerful story can turn a total stranger into a loyal customer and even land you on national television? Today's guest knows better than anyone after losing everything in a natural disaster. She rebuilt her life and business through the power of storytelling, helping women around the world show up sharp, real, and unforgettable on video. I'm your host, Beverly Cornell, founder and fairy godmother brand clarity here at Wickedly Branded. And we've helped hundreds of overwhelmed overachieving consultants, creatives, and coaches awaken their brand magic and boldly bring their marketing to life so they feel more confident and attract their absolute most favorite and profitable clients. And today I'm joined by Tanya Target Camacho. She's an award-winning journalist, turned video editor and camera coach. Tanya helps women turn raw words into high impact authentic video content that truly connects her clients have landed over$7.4 in free publicity and been featured in outlets like Forbes, CNN, and the New York Times. Tanya, I'm really excited to have you here today because we all could use a little bit of coaching in this area.

Tanya Targett: 1:20

Excited to be here too. And, help your ladies, get their stories out there.

Beverly: 1:24

Yes. I love that so much. Talk about how you got here from this natural disaster to the video side of pr. What kind of sparked that for you?

Tanya Targett: 1:33

I've seen personally, stories transform and save lives. One of my decisions to get on video was I saw the power of it as a journalist. I saw the power of emotion. When I was working before I lost my business in the tsunami, I would use the power of story to get national media. I was able to turn a very humble business. I had a party plant business that I started into one of the most successful of its kind in the southern hemisphere. And just to give you an example of the power of sharing a story, I was actually in a customer's home when I appeared on TV and at the start of that month I only had myself and one other girl working in my business. My business just, exponentially grew. And people kept asking me, how do you do what you do? How do you get all this free media and publicity? At the time it was my ace in my cards. It was my competitive advantage and I didn't wanna share it. And the universe had another idea about that. I think it was the 10th of January, 2011 was the year an inland tsunami came through and literally wiped out my entire business. My warehouse was in the epicenter. I had consultants living in lofts awaiting Black Hawk. Helicopter airlifting to get to safety and everything was gone. And six months from the day of that tsunami coming through, I actually suffered a stroke. I got trapped in my own mind. I found it hard to write, hard to speak. People kept saying to me, can you teach us now? Can you teach us now? And then the light came on and I went, oh my goodness. That's right. I refused and look what happened. You do take the lessons that you learned, that warehouse could have been saved, but it wasn't. It was in the epicenter. And I had something that I needed to share. I understand the power of story. I've seen it transform my own business. I've seen it transform the businesses of people who I used to report on as a journalist. I know the power of storytelling tied to teaching events tied to content. And so I started reluctantly initially speaking and selling from stage, which was very difficult to do again as an introvert. About six, seven months after I started being on stage, I actually had someone come up to me and they said you don't know this, but you one of my clients you saved life. You gave a talk about something about love and being in perpetual motion. And they said, you were giving a talk about someone's book. And I thought to myself, I never talk about someone's book. And then I remembered, because it was this one time I had mentioned this throwaway line in a book called How Would Love Respond that everything is in a perpetual state of motion. So if we are not moving forward, we are, by definition, if we're standing still, we are moving backwards'cause everything's moving. Apparently. There was a lady in that room who had written a farewell note to her son for him to see when he came home from school, and she was gonna go and jump off the story bridge in Brisbane after that meeting and whatever it was, whatever she heard was enough for her to go home. And so her son had his mom. Wow. And I just thought to myself, wow, I really didn't wanna give that talk. I really didn't wanna get up on stage. And that's when I realized that was the mindset shift. And this is the mindset shift for everybody watching this and listening to this. It is not about you or me, Beverly. It's not about any of us. When we get on camera, when we get on stage, when we get on a podcast, it's who is waiting out there to hear what we have to say. In our unique way. And when we make it about us, we get nervous when we make it about that one person waiting for that lifeline. Then we get up when we're tired. Then we get up on stage when we're nervous, then we hit the record button. And so it was a very long, reluctant journey to get on video. I fought it for a really long time and then I realized. There's storytelling on paper and then there's storytelling with emotion where people can see and connect, and we can be vulnerable and we can be raw. And so that's why I'm here today encouraging everybody like me to let's not make it about us. And let's throw that lifeline to that person out there that's waiting to hear your genius and your story and your permission for them to keep going and keep fighting.

Beverly: 5:33

This story resonates with me very strongly because there was a time not very long ago, two, three years ago, where I was doing the work and just wanted the work to speak for itself and not wanting to show up for my brand or show up for my business. There was a time where I was. So into the work that I didn't wanna show up outside of the work. I thought the work should speak for itself and didn't think that I had to step in front of my brand or step in front of my story it felt extremely vulnerable that I had made so many mistakes, that I had made so many choices that were not great. But what I learned along the way, and what I teach with my clients is that the exact story you've experienced, the trauma, the situations that you've had, they all inform who you are. And there are people waiting for you to guide them. They need you. They need what you have to say your stories, your connection, your vulnerability to help them step away or out or forward with their story. When I started sharing my story, it was amazing how many people came and said, oh my gosh, Beverly, I see you. And there's just so much connection that was never there before. I said, if just one person is affected by this, then I've done something good today. Like I don't come on here to make some grand difference or change. If it happens, awesome. But I got feedback on LinkedIn that said, Hey, I listened to this thing from Beverly on confidence and I did a thing today, and it was successful. And it was because of her that I did it. And I'm so grateful that I heard her message today. That to me, is a ripple that is so incredibly powerful. You talk about energetically like you, how can you not have the medicine and not show up at that point?

Tanya Targett: 7:22

And Beverly, you may have saved someone's life. You just haven't heard about it yet. Because the cold, harsh reality is that people, sadly. When they lose hope, they do die and that loss of hope can come from bad health. It can come from finances, it can come from relationship issues. And so sharing the genius that we've been gifted is you may never get that feedback that you have, in fact saved someone's life. But I would be bold and say, I'm sure you have. And the thing too is we don't just have one. I think that's where sometimes people can be challenged in that, like I, a portion of my story,'cause I wanted to talk about video and how hard it is to get on video and when people see me on video, they think, they say, oh, I turn, you have great energy and you're such a natural. The thing is that we don't just have one story. We have multiple stories. So if you have a look at what's playing out in the world right now, I'm an immigrant, so I have an immigrant story. And so we all have multiple stories. I did survive a natural disaster. I did survive a mini stroke. I did have to learn how to do these things. And there's all these different awareness days throughout the year that I could trot that out. It's not the facts that we remember. It's how people made us feel. It's that emotion, it's that connection. And I think what a lot of people may not understand is that they have multiple stories. And these stories can go way back. And it's just a matter of sorting through those to make them relevant to what's going on. By making it not about us, making it about them, and forcing ourselves to just focus on that person who's out there today. What is it they need to hear from you today? And that's something that I do when I sit down and make my personal videos. I'll have my media plan. I have my content calendar, but I don't always follow it. What does my audience need to hear from me today? And how imperfectly do they need to hear it?

Beverly: 9:01

It's interesting because when we work with our clients, we help them with simplifying their messaging and clarity and their niche and their purpose and passion but when you really get to the heart of why you do what you do and you understand the importance and the ripple effect you can have on your community, like saving someone's life that's drowning, you do things differently. I stepped into my own version of Iridescent Ballet Flats. They're sparkly, they're comfortable, they're exactly me. And when you feel at home in your shoes, when you feel that it works for you, you can start to see the stories and places that you wouldn't have seen before because you have such clarity. When you know your story inside and out, you can take it and apply it in ways. I never thought it was possible to connect it to things that I've connected it to. So you're right, there are stories in everything, and if you look it it's so fun to find the story and to connect it. I love that so much for you, for me and for my clients and for the people who get to that point, it's, I almost have to turn off my creativity now because it's in everything. I can see it in everything.

Tanya Targett: 11:19

Stories everywhere and the bit. They're everywhere. Yeah, it is. And the only caveat is when you're sharing a story and it's personal please make healed from it properly. We wanna make sure that we're through the messy middle so that we can reflect back with vulnerability, but with controlled emotion.

Beverly: 11:37

I do agree that you have to have some modicum of control of what you're gonna say, so you're not like falling apart on stage. However, there are times when we're doing something, maybe it's the adrenaline, maybe it's whatever that vulnerability does make you maybe a little bit more sentimental. But I think that's part of humanity, Tanya. Obviously it's not ideal from a branding perspective. I also think we're all humans and just seeing somebody human in their moment, that's real life. That is what we're all trying to get through and sometimes it just hits us hard. So I'm gonna give you a free permission or like a gift of I would say that just a gift of humanity for the moment.

Tanya Targett: 12:10

When we think back, there's so many stories that we can access, right? And some of them we can also access to overcome unspoken objections. My entrepreneurial journey, as a journalist, I've taught people how to get on tv, get in media, write, press releases, and often what people say to me. It depends. But let's say you wanna write an outline or you do wanna write a script that you wanna loosely follow. And people say I'm not a writer. I don't know the first thing to do. I failed English when I was in high school. My English teacher told me that I would never write as long as my butt pointed downwards. And he actually said it in a much more unkind way. I was devastated'cause I'd always wanted to be a writer, and that severely impacted me. I didn't give up my dream of being a journalist, but that first 12 months in a newsroom, I was petrified.'cause I had that playing in the back of my head that I was a terrible writer. And then I ended up becoming an award-winning journalist. And I've made a life out of writing stories. And the only reason I share that is'cause people would say to me I dunno how to write. Don't worry. I failed English and I've done okay, so you can do it too. I did end up passing English, by the way, but at that time, at that school, I was not doing very well. So when we look back, there's so many stories that we have that are relevant to the struggles that our clients are going through.

Beverly: 13:18

I feel like that moment of humanness probably made them see things just differently and that you don't have to be perfect to be accepted or there's so much in that. I feel like some of those moments where you're, the more vulnerable I've been the more real I've been, the more authentic I have been in alignment with who I am and how I show up in the world. It's scary, but it's also the point with which I've had the most success. I just think it's so good. And I think for women specifically, that is something that we really struggle with because emotion is not supposed to be in business. It's like a thing, right? We're not supposed to be emotional. The only emotion ever saw in the boardroom was anger, masculine anger, not feminine. Maybe sentimental or sadness or hurt or whatever. I think there's just lots of opportunities for us to showcase that now and maybe change the world just a little bit with the way you show up like that. So I appreciate that moment for you because of that. Let's talk about branding and marketing just a little bit, how did you develop your brand because I feel like there's a little bit of a soul searching that happens when you do a branding, especially for a solopreneur. You have to find yourself to really hit what makes you unique and special. How did you come to where you are today?

Tanya Targett: 14:28

It's interesting. So telling and sharing stories is always who I've been since I was a little girl. And so it was obvious to me what I wanted to do. When I was in Australia,'cause I live in Southern California now. I was running my own events. I couldn't even tell you off the top of my head about 12 events per month. I was running workshops, I had waiting lists. It was crazy. And I couldn't serve any more people. So I needed to go online in order to serve more people in other countries. And so I came to America to attend some, marketing conferences. I ended up making the top 10 in a global marketing competition. When I came over to collect my prize, I was invited to speak at an invitation only event and I spotted who would become my husband. I call him Mc Sweeney. I ended up moving over here with my daughter and my cocker spaniel. And of course I married MCs Sweeney. And my intention was to do exactly what I was doing in Australia and had done incredibly well, which was teach. Entrepreneurs leaders, thought leaders, influencers, how to get on mainstream media to leverage with their social media, because mainstream media's, social media have millions of followers. So even though people might not watch the news on tv, they watch it on their social media. There was just one small problem with that. And it's called American Media. I didn't care for the lack of journalism. And I had some private clients with the most incredible stories and I could not get it on National American tv. I was in negotiations with Good Morning America. I was speaking with the executive producers. They had these stories for six weeks. They thought they were incredible, but they couldn't believe that the story was true'cause no one else had published it yet. No one else had run it. Now in Australia, you just play off. The competition and that's how you get it over the line. I did that here, but they were all too scared to run the story, so the story just didn't happen. And I did end up getting, obviously, some stories on tv, but I said to my husband, if it takes this much of all the tools in the trade that I have garnered over the last 20 years, I can no longer in good faith tell my clients and my students that it's easy to get on TV and in magazines and publications. I said, because it's not, and I'm in integrity, I'm not gonna go and sell something and say it's easy when it's not. And my husband's extremely supportive and he was like obviously you can't do it anymore. So I'm like what am I gonna do? I actually ended up doing finance, right? We're Americans, so we have multiple hustles. And my husband ended up doing an insurance business and he said, can you help me behind the scenes? So I did, and I hated it. Every day was a slog. Every day was an effort. And I felt so lost because I felt like I wasn't in alignment. I wasn't using the talents that I was given. And so I was just in no man's land, just trying to figure it out what it was that I wanted to do. And then, because we have multiple businesses, my husband's a bodybuilder and he needed. We wanted to get'em sponsorships. It's an expensive sport. And so I started making videos to get some sponsorship and some brand deals, and that worked really well. And so then I thought you know what, maybe I'm back storytelling. This kind of feels, I feel alive again. Like sharing people's stories. Maybe I could do this. And I thought, who am I at 50 to now go and launch another business? But then when I started reverse engineering, I forgot that I used to do video production and reporting and corporate reporting in my twenties. I started remembering all this stuff and I thought, I just want to empower and I wanna bring powerful stories to the world. I'm all about You are your own publishing machine. So you can make a video viral to get that video on tv. I've done it. I've reverse engineered a story that I've released on YouTube and then got interviewed on national TV the next day. And so I've come full circle. That was one of the darkest times. Because I just felt lost.

Beverly: 18:12

I think this probably resonates with so many of the listeners, the moments of feeling lost and what do I do and what is my purpose? And I think it's really hard for our clients, people who come to us looking for help to be in the work and then also figuring that out. So they're like doing work, right? They're like trying to do the hustle. And then they have. To try to figure out who am I and what do I really wanna do with the rest of my life? I'm 50 as well, so it's like I don't have a lot left, so I wanna make an impact now. I think I have a lot left, but now it matters more because I don't have a lot of time just to quote unquote waste figuring it out. And everyone says you're supposed to know what you were gonna be when you grow up, when you're 50 years old, right? That's supposed to happen. But we're still evolving and changing and what does that look like? And certainly the business I started 13 years ago accidentally because my husband's active duty military and had to take my show on the road to what I do now is, which is much more intentional and built around what I want, like the life that I want, the kind of work that I want, the people I wanna work with. There's so much more intention now because I am clear it changes everything. Being lost is hard though. It's a hard place to be and live in for that amount of time.

Tanya Targett: 19:23

One of the things that I would consciously remind myself about is that anecdote about the arrow. Whenever I think about myself going through, and I would do this when I was going through the mud, is the more tension we're feeling, the more lost you are. It's great. It doesn't feel great, but it's gonna be great. Because being in that alignment, you can feel it and you get more of those goosebump moments.

Beverly: 19:44

Your work focuses on helping women show up unscripted and real, which sounds scary and awesome at the same time. How do you personally balance being in alignment and authentic with the professionalism when the camera's on?

Tanya Targett: 19:59

Great question. And the answer would be time and place. And if you have a look at a lot of the influences, right? These days, you'll see the making videos on the toilet. You'll see them making videos in bed. You'll see them making videos without makeup. And there's a time and a place. Does that mean she'd do that all the time? No. I'm not turning up on this podcast looking like I just woke up. But I have those in my grid because they're relatable. What we wanna do is we wanna show that we're professional and we have videos where you turn up in nicely dressed with your makeup and your hair brushed. But we also want to show the messy middle. There's a lot of connection have a look at people like Mel Robbins, I love Mel Robbins. She pretty much looks the same most of the time, but you'll see her in a wardrobe trying to pick out an outfit, uneven skin tone, crazy hair, crazy outfit. We love Mel Robbins. Does that mean that she's unprofessional? We'd love her even more for it because she's relatable. The biggest takeaway is it's not about the content, it's about the connection. No one knows what it is that you're supposed to say. Just get started and get out there and think about it. If you are a professional woman, right? Which is a lot of the ladies that I work with, and you are worried about that image you can make that video and you can publish it and make it just visible for you. Or you could put it where you have a smaller audience or you could send it out to friends as a little hello personalized video to them just to get comfortable being on camera. So should all your videos look like you're a hot mess? No. But should they all look extremely professional? I guess it depends on your audience and it depends on how much you wanna really have connection and engagement.'cause in my personal experience and what I've seen with my clients and my students is that the audience is authenticity and connection.

Beverly: 21:44

I struggled before I went on camera. With the idea of always having to be perfectly poised and polished and my skin being perfect and my hair being perfect, and like having to hire a friend to straighten it out and blow it out and do all these things to be even on camera. Now I still do those, like you've talked about, like I still have times when I do more of that. If I'm doing something that's, I know it's gonna be really evergreen or something like that, then I'll maybe spend a little bit more time. But what was happening was I was getting in my own way of like. Be perfect before I press record. And then I wasn't pressing record, so I gave myself permission to maybe have a little messier of hair, not have perfect makeup, and to just show up as me and real and say, okay, this is who I am. There's times when, like you said, I can get fancied and gusti up and there's times when I can look way worse than this, trust me. But this hair is my hair. I really had to let go of some of that because, and I do believe we're in a society, like you said, we've evolved from overly polished, professional, almost inauthentic video now to being more real so for my audience, I feel like most of my audience is around my age. They're in the same thick of life. They're momming they're building a business. They're doing all the things. The messy middle is right now happening. I love the idea of giving permission to not always have to be perfect and to be in your bed with your crazy hair and whatever, if that works for you and your brand, that's amazing and I love that for you.

Tanya Targett: 23:07

Not being perfectly manicured is not an excuse anymore to get on video that's not the case. And then when we do get on, video not looking perfect, I think it lands and resonates. I run experiments, I a lot of experiments in my business. I'll illustrate what that means. I would encourage all of your viewers and listeners to run an experiment. Set yourself a goal, however many videos it is, it might be one a week just to get started. It might be three a week and do some polished ones and do some not polished ones and just see how they perform because if you haven't been sharing videos, you need to, share consistently to also help the algorithm push your video so more of your audience sees it. You could always on Instagram do something called a trial post, which can get you in front of a bigger audience and not just your initial, friends and fans. I just got outta bed. I don't care today. Video. And do, I'm gonna do four of those this month. It's the start of a new month. I'm gonna do four perfectly coifed ones and I'm just gonna see which ones do better. Another experiment, I would encourage your viewers be a guest on a podcast. If you are running your business if you're like, you're an entrepreneur and you wanna marketing, I would encourage you to run a podcast experiment. How many leads can you generate from being on someone else's podcast and run that as a separate experiment and that will also get you on stages, that will get you delivering, workshops get you doing all kinds of stuff. And the cool thing about experiments is there's no emotional attachment to an experiment. You are literally running an experiment playing with a couple of parameters to see which one goes well. So if it fails, you're like that experiment didn't work and there's no sting in it. This was an experiment, didn't work, watch out. Which variable should I play with next? So have a look and see what you're distracted by and have a look and see how your energy is and is that captivating people? And how can you lift it up? Because the fastest way to get better on video is to watch yourself back without any sound.

Beverly: 25:05

I tell my clients all the time that you just need to start doing it because the more you do it, the better you get. Whether you love the sound on or not, obviously the sound off is helpful. But just saying the words, getting them out, creating those phrases, sharing the stories, making them better. Now that I've said my story and talked about them so many times, now it's like a little file cabinet up there. I don't need to be so scripted. I might need a reminder to say the story pull out that story but when you start saying it, it's like a muscle. You do get better. You're able to speak. Quicker and clearer and pull in ideas faster because you've had the practice. And I love the experimental side of things because if it can free you enough to be able to just try some things to see what works. This idea of giving yourself a little bit of freedom to just play. Is very powerful and not take yourself so seriously. And you can always remove a video. Yes, things live on online, but you can take it off your channel. But I love looking at my old stuff and looking at myself now and how I am, and I'm like, oh my gosh, I've come so far. So I have a magic hat and in my magic hat is a bunch of. Rapid fire questions. So I'm gonna let the universe decide what we're gonna talk about.

Tanya Targett: 26:18

Love it.

Beverly: 26:18

If your brand could have dinner with one iconic brand, who would it be and why?

Tanya Targett: 26:23

This is a silly answer, but I'm gonna share it anyway. It would be Budweiser.'cause I wanna pat the Clyde styles. All those silly challenges. They drive me crazy.

Beverly: 26:31

What core values guide your business decisions, interactions with customers?

Tanya Targett: 26:35

Truth and authenticity. And in alignment. Is extremely powerful for me and helping women, be vulnerable and authentic in a powerful way.

Beverly: 26:45

What's one thing you believed about branding or marketing that turned out to be complete bs?

Tanya Targett: 26:51

You don't have to post every single day to go viral. You haven't hit the right mix yet of what your audience wants to see.

Beverly: 26:58

How do you keep your entrepreneurial spirit alive?

Tanya Targett: 27:01

I am a woman of faith, so I feed it a lot of prayer. And my husband and I go to church at least once a week. I'm very careful about who I surround myself with and what I put into and around me.

Beverly: 27:15

I do have something a little bit more fun. It's called the magic wand segment. I'm gonna wave it and we're gonna go back what is some advice you wish you'd had that you could give young Tanya?

Tanya Targett: 27:26

It would be quite simple. Firstly, everything is gonna be okay. You would be amazed what magic can unfold within a five year time period. Or 10 year time period because a tsunami was 2011 and 2017, so six years later I spotted my future husband and I was living in another country. We often hear about how we overestimate what we can achieve in the short term and underestimate what we can achieve mid to long term. I would say to her, it's gonna be okay. Magic is coming.

Beverly: 28:00

I love that. What would young Tanya say about where you are now?

Tanya Targett: 28:03

Little Tanya, do you mean how little? Because this is actually a technique that I've used for myself. I used to suffer from terrible stage fright, like terrible. And what I did one day is I was speaking on Jeff Walker's stage, and as I walked up the stairs, I literally looked to the side of me. And I put my hand out, and in my mind, I was holding little Tanya's hand. And I looked at her, gave her a little smile, and then in my mind, the minute we crossed over I was bringing her with me because when I grew up, I was always told to turn my light down. I imagined little Tanya and I would say, come on little Tanya. It's time for us to step into our greatness. And the minute that I stepped across from that first step onto that stage, I left everything behind me. And I kept holding little Tanya's hand all through. Until I got over stage fright. And if I was to go back and speak from stage next year, which I will, my stage fright will be back, and I'll be holding little Tanya's hand again. And that's what I did when I went on video for the first time. It'll be like, okay, come on little Tanya, it's time for us to turn our light up. I would say to little Tanya today, I would go, wow, look at you girl. And you might think that, you're midway through, but really it's just starting. And let's go write even stronger chapters in this book than the opening chapters.

Beverly: 29:19

The wand will take us to those future chapters like decades and decades down the road. Tanya, now we're all at your funeral and someone's giving your eulogy and they're talking about the impact that Tanya made with your work. What are they telling us?

Tanya Targett: 29:33

What I wanna be known as at my funeral is she empowered, ordinary, everyday women, helped them get their story, help them share that, to turn that vulnerable ability and that insecurity into a strength, incredibly impactful. She helped change, save, and impact lives. That's what I would like my legacy to be. And hopefully through that tremendous change will come because who knows who you have watching that needs funding for something. And a video could make all the difference with them finding some kind of sponsor or some kind of breakthrough.

Beverly: 30:08

It's beautiful. I've said that for so long in my life as everybody has a story to tell. Everybody has a really special story. It's just a matter of finding it and sharing it in a way that people can connect with. Like you said earlier, that connection, that authenticity and alignment that's so incredibly powerful for people. So beautiful. That's a beautiful way to live your life.

Tanya Targett: 30:29

I find older people fascinating. Because of their stories, and they have some cool stories and some cool lessons and some cool wisdom.

Beverly: 30:38

Yes. Okay, so I have the wand, the wands gonna take us back to present day. And if I could wave my magic wand and fix anything related to your marketing or branding today, like you're struggling with today what would that be? What would you need help with today?

Tanya Targett: 30:52

For me, it's always staying abreast of those pesky algorithms. And the latest I've got some friends who are serious influencers and their momager, who's a friend of mine, said to me hashtags aren't where it's at anymore, Tanya. You've gotta put it in little tiny words and then you drag it across on the screen because the algorithm and the ai, picking it up in the script. And they're not using hashtags anymore. But I still see hashtags everywhere. Beverly, please, hashtags. No hashtags. What's the go?

Beverly: 31:19

LinkedIn, no hashtags, absolutely not. It's still being used and it's still being picked up in other spaces for sure. But LinkedIn, for those business sides of things, do not use them anymore. The biggest thing you wanna do though, if you're gonna have a topic is put it in the caption, because that's where organically gets picked up. So no matter what, it needs to be in the caption. Instagram, that's, we do a little bit of that. That's not our big forte. We do a lot with LinkedIn. It doesn't have to be every day, like you said, three days a week. Really good content. So don't overwork yourself on this, but hashtags are, bye-bye on LinkedIn. Okay, so we're back in time. My very last question for you is, what does it mean to be wickedly branded to you? How do you show up Wickedly branded and what advice would you give our listeners to be more wickedly branded?

Tanya Targett: 32:08

When I think about being wickedly branded I have a girlfriend a couple girlfriends in Mark, and one stands out, and that's because she's got spiky hair, a leather jacket. She's totally awesome and she's always dressed like a rock star, which is her brand, right? So for me, wickedly branded is being uniquely you. I get, when people say, oh, I don't sound like myself on video. I don't like what I see. I get it because it's not you. So wickedly branded to me is if we sit down and we have a cup of coffee or we go for a glass of wine, how I am. Having wine is how I am on video and always showing up in authenticity and being your true self. And I know people talk about that and they're like, oh, the world's already got someone else. They really need you. That's true. And we really need to embody it because at the end of the day, all the information that we have, all the knowledge that we have, we can get from another person. We can get from AI now, right? But we work with people because we like that person we know and trust. And they're authentic and we vibe with them. So I would encourage all of your audience, for me, being wickedly branded is don't be afraid. Give yourself permission, run some more experiments. What I'm saying is relax, right? The you who is with your girlfriends or at a barbecue that everyone falls in love with, that's the you that we wanna get on your social media. That is wickedly branded to me. No dissonance between when no one's looking and when I'm on camera.

Beverly: 33:38

Yes, it's great explanation and description of Wickedly branded. Where can our listeners connect with you, learn more about your work and just take in all that you have to share as far as knowledge and then maybe even, work with you.

Tanya Targett: 33:51

The easiest way is probably come and check me out on Instagram, Tanya Target, Camacho. And under my bio there's a linker for my link tree, which is Tanya Target, Camacho. So if you're familiar with Link Tree it's Tanya, target, Camacho, and you'll see you can have a coffee chat with me. Ways that I work with people is, I work with successful women, many of whom are in overwhelm. Either know what they need to do with video, but don't have the time to do it or need to do video, but aren't really sure which parts of their content to pull out. So I work as a journalist and I interview, so just like we are doing, we've got like an interview happening, and when this airs, there'll be you and there'll be me. But when I interview my clients, there's no me, I just edit all the sound bites. So I bring you out in all your glory. So that's one way to work with me, and that's on my link tree. But also I encourage you to apply for a free video audit. I do review videos for people and just give them honest feedback. What I love about this, maybe some show notes or editor's notes, it is an application process because obviously when we are offering something for free, unfortunately time is a factor and we can't offer it to everybody. So if you would love for me to take my journalistic eye and give you some feedback on how you could perhaps, take your videos to the next level, get some more engagement and some more traction that I encourage you to come check me out on Instagram and apply for a free video audit.

Beverly: 35:12

That's a generous offer to give some free advice. Thank you so much, Tanya, for sharing that with our listeners and giving them the opportunity. You guys, you're not gonna see this kind of feedback. This is a golden opportunity for you to get honest feedback and to be able to grow and take your video skills, your speaking skills to another level. I don't know anybody who couldn't use this, so take advantage of it. It's a great offer. Thank you, Tanya.

Tanya Targett: 35:38

And it's in a safe place

Beverly: 35:39

it's so nice to meet people who are so excited about what they do and have such great stories. Thank you so much for being on the show. I really appreciate it.

Tanya Targett: 35:46

Thank you so much for having me.

Beverly: 35:47

To my listeners. I hope today's episode lit a little bit of a fire in you about doing more video, showing up and doing the reps, trying to practice, maybe play and experiment a little bit with video and speaking and visibility and authority. I hope it gave you some new ideas and most of all, I hope it inspired you to take some small steps, some action, messy hair and all, because here's the thing that I know for sure, your message matters. Your work matters, and the world needs to hear more of what you have to say. At the end of the day, marketing isn't just about visibility. It's also about the impact you can make. The changes you can make. It's about connecting with the right people in the right way. That feels absolutely 100% true to you. So I want you to keep showing up. I want you to keep sharing your brilliance, and I want you to keep making your specific magic in the world. And hey, if you ever feel stuck, you know you have Tanya to help you out with some video, and you also have us over here at Wickedly Branded, to help you as well. You are never ever alone. So we are here to help you turn your spark into a wildfire. But until next time, I want you to dare to be more wickedly branded.