Top 5 Social Media Trends Service-Based Businesses Can't Ignore | Beverly Cornell

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouTube to discover how to leverage short-form video content, social commerce, private communities, influencer marketing 2.0, and augmented reality to keep your marketing strategy fresh and effective.

Key Topics

1. Short Form Video Content: Discover the power of quick, engaging videos on platforms like TikTok, Instagram Reels, and YouTube Shorts. I explain how businesses like doggy daycares and candle-making stores can use these platforms to showcase their unique offerings and connect with customers on the go.
2. Social Commerce: Learn how platforms like Instagram and Facebook are transforming social media into a seamless shopping experience. From holistic vet clinics offering natural pet products to dental offices booking consultations, I provide practical examples of how businesses can leverage social commerce.
3. Private Communities: As public social media spaces become more crowded, private communities on Facebook, Discord, and Instagram are gaining popularity. I discuss how creating these intimate spaces can help businesses foster deeper connections with their audiences.
   
   

Dare to be Wickedly Branded

Transcript

Beverly 0:11

Hey, everyone. Welcome back to the Spark and Ignite Your Marketing Podcast. I'm your host, Beverly Cornell. And in this episode, we're diving into the top five social media trends that service based businesses absolutely cannot ignore in 2024, whether you run a dental practice, a candle making store, a doggie daycare, a holistic vet, or a chiropractic office. These trends will help you stay competitive and engaged with your Target customer. Let's get started. First up short form video content. This is platforms like TikTok and Instagram reels and YouTube shorts are exploding in popularity. People love those quick, engaging videos that you can watch. on the go from your phone. For example, a doggy daycare could post fun clips of playful pups to showcase their facilities, while a candle making store could share quick tutorials or behind the scenes looks at of their process. Short form videos are a fantastic way to engage your audience and show off what makes your business truly unique. Next, we have social commerce. This is where social media meets. It's online shopping platforms like Instagram and Facebook are making it easier than ever to shop directly from the apps. Think of it as a window shopping experience in the digital age. For instance, a holistic vet clinic could use Instagram shops to offer natural pet products and a dental office could showcase their cosmetic services and allow clients to book consultations directly through Facebook. The social media app. Third on our list is the rise of private communities. As public social media spaces become more crowded and more noisy, people are seeking more intimate private spaces to connect. This includes Facebook groups, discord communities, and even private Instagram accounts. A chiropractor could create a private Facebook group to share wellness tips and engage with patients while a candle making store might host exclusive virtual workshops for their loyal customers. Our fourth trend is influencer marketing 2. 0. Influencers are no longer just about big names with millions of followers. Micro and nano influencers who have a smaller but very highly engaged and targeted audience are proving to be incredibly effective. They offer authenticity and a closer connection with their followers. A doggy daycare might partner with a local pet influencer to spread the word about their services, while a holistic vet could collaborate with health and wellness influencers who align with their holistic And wellness values. Finally, let's talk about augmented reality. AR. AR is enhancing the ways consumers interact with brands on social media. From virtual try ons to interactive filters, AR is making the online experience more immersive and fun. A candle making store could use AR to let customers see how different candle colors and styles will look in their home. Or a dentist could use AR to show potential results of cosmetic procedures like teeth whitening services. So let's recap. The top five social media trends service based businesses can't ignore in 2024 are short form video content, Social Commerce, Private Communities, Influencer Marketing 2. 0, and Augmented Reality. By staying on top of these trends, you can keep your marketing strategy fresh and effective. Thanks for tuning into the Spark and Ignite Your Marketing Podcast. If you found this episode helpful, give it a thumbs up and don't forget to subscribe for more insights and tips on the latest marketing trends. What trends are you most excited about? Drop a comment below. I'd love to hear your thoughts and ideas until next time. Keep sparking and igniting.