Marketing, Magic and the Messy Middle: Wickedly Branded

Marketing, Magic and the Messy Middle is for women founders, coaches, consultants, and creatives building businesses with purpose, impact, and heart. Brand evolution strategist Beverly Cornell talks with women business owners about what really happened along the way: why they started, the pivots and setbacks in the middle, how they get their work seen and trusted, and what they want it to leave behind.

Every conversation covers four themes:
The Spark: what made her start the business, follow a calling, or make a big change.
The Messy Middle: the challenges, pivots, failures, and surprises along the way, the part of entrepreneurship we don't talk about enough.
Marketing & Visibility: how she shares her message, builds trust, grows her audience, and handles the reality of showing up online.
Legacy: the change she is creating and what she hopes her work leaves behind.

Beverly shares her own stories and observations alongside her guests, so each episode sounds like coffee with a friend who happens to know a lot about brand strategy. And yes, there may occasionally be a magic wand involved.

New episodes every Tuesday and Thursday.

Take the free Brand Magic Lens: https://score.wickedlybranded.com
Get the book: https://www.amazon.com/dp/B0HM2CNVDQ
Work with us: https://wickedlybranded.com

Formerly Spark & Ignite Your Marketing®.

Podcasting since 2024 • 216 episodes

Marketing, Magic and the Messy Middle: Wickedly Branded

Latest Episodes

I Didn’t Find Wickedly Branded. It Found Me.

What do you do so easily that you stopped calling it expertise?Your next step: Take the free Brand M...

November 06, 2026 • Season 12 • Episode 1 • 5:32

Trailer: You’ve Been Working Inside Four Walls. Here’s the Door.

What could shift if you gave your business five minutes a day?Your next step: Take the free Bra...

November 06, 2026 • Season 12 • 2:52

Brand Evolution: Make Autopilot Decisions on Purpose

There’s No Place Like HomeIn the Season 11 finale, Beverly walks back through the whole Wickedly Branded® journey, from Recognize to Claim to Be Seen to Lead, and shows how it works as a living cycle of brand evolution. ...

November 05, 2026 • Season 11 • Episode 13 • 12:04

Building a Legacy Through People, Ideas, and Standards

What Continues Because of YouLegacy is whatever keeps helping after you stop being the person doing all of the helping. In this episode, Beverly shares the 14-year client relationship that taught her continuation can inc...

November 03, 2026 • Season 11 • Episode 12 • 11:13

Founder Dependence: Lead With Judgment, Not Availability

Your Business Needs Your Judgment More Than Your AvailabilityAvailability can look a lot like leadership, until the company learns that nothing moves without the founder. In this episode, Beverly explores calm authority:...

October 29, 2026 • Season 11 • Episode 11 • 12:25

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