Marketing, Magic and the Messy Middle: Wickedly Branded

Marketing, Magic and the Messy Middle is for women founders, coaches, consultants, and creatives building businesses with purpose, impact, and heart. Brand evolution strategist Beverly Cornell talks with women business owners about what really happened along the way: why they started, the pivots and setbacks in the middle, how they get their work seen and trusted, and what they want it to leave behind.

Every conversation covers four themes:
The Spark: what made her start the business, follow a calling, or make a big change.
The Messy Middle: the challenges, pivots, failures, and surprises along the way, the part of entrepreneurship we don't talk about enough.
Marketing & Visibility: how she shares her message, builds trust, grows her audience, and handles the reality of showing up online.
Legacy: the change she is creating and what she hopes her work leaves behind.

Beverly shares her own stories and observations alongside her guests, so each episode sounds like coffee with a friend who happens to know a lot about brand strategy. And yes, there may occasionally be a magic wand involved.

New episodes every Tuesday and Thursday.

Take the free Brand Magic Lens: https://score.wickedlybranded.com
Get the book: https://www.amazon.com/dp/B0HM2CNVDQ
Work with us: https://wickedlybranded.com

Formerly Spark & Ignite Your Marketing®.

Podcasting since 2024 • 222 episodes

Marketing, Magic and the Messy Middle: Wickedly Branded

Latest Episodes

The Morning I Called the Nurse Line.

A deployment scare, a late AuDHD diagnosis, and the research on midlife brains, plus the judgment those same years quietly build.

November 13, 2026 • Season 12 • Episode 4 • 4:56

The Identity Set Point: Why Your Brand Keeps Pulling You Back, with Jeni Jonte

What if the reason your growth keeps slipping back has less to do with strategy and more to do with what your nervous system has learned to call normal?In this episode of Marketing, Magic, & the Messy Middle, Beverly Cornell sits dow...

November 12, 2026 • Season 13 • Episode 2 • 34:03

When an Opportunity Feels Like a Debt

What if the challenges women face in business today are connected to barriers built decades ago? In this 5-minute episode, we explore Legacy Load and how history continues to shape the way women approach business, leadership, and financial oppo...

November 11, 2026 • Season 12 • Episode 3 • 5:11

Evolve Without Erasing: Rebrand and Keep What You Built

Beverly Cornell shares how her business grew through three names, and how women founders can evolve their brand without erasing what they built, using a simple Keep, Carry, and Release sort.In this episode:• Why a founder can ...

November 10, 2026 • Season 13 • Episode 1 • 11:58

Trailer: Your Business Grew. Has Your Brand Caught Up?

Season 13 of Marketing, Magic and the Messy Middle is about brand evolution: what happens when a woman founder's business grows faster than the brand around it, and how she brings it forward.Get Beverly's book, Wickedly Branded: https:/...

November 10, 2026 • Season 13 • 3:20

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