Marketing, Magic and the Messy Middle: Wickedly Branded

Marketing, Magic and the Messy Middle is for women founders, coaches, consultants, and creatives building businesses with purpose, impact, and heart. Brand evolution strategist Beverly Cornell talks with women business owners about what really happened along the way: why they started, the pivots and setbacks in the middle, how they get their work seen and trusted, and what they want it to leave behind.

Every conversation covers four themes:
The Spark: what made her start the business, follow a calling, or make a big change.
The Messy Middle: the challenges, pivots, failures, and surprises along the way, the part of entrepreneurship we don't talk about enough.
Marketing & Visibility: how she shares her message, builds trust, grows her audience, and handles the reality of showing up online.
Legacy: the change she is creating and what she hopes her work leaves behind.

Beverly shares her own stories and observations alongside her guests, so each episode sounds like coffee with a friend who happens to know a lot about brand strategy. And yes, there may occasionally be a magic wand involved.

New episodes every Tuesday and Thursday.

Take the free Brand Magic Lens: https://score.wickedlybranded.com
Get the book: https://www.amazon.com/dp/B0HM2CNVDQ
Work with us: https://wickedlybranded.com

Formerly Spark & Ignite Your Marketing®.

Podcasting since 2024 • 216 episodes

Marketing, Magic and the Messy Middle: Wickedly Branded

Latest Episodes

I Didn’t Find Wickedly Branded. It Found Me.

Beverly Cornell shares how she found the name Wickedly Branded in the last five words of a blog post, and how naming your own pattern helps other people see your expertise.Get Beverly's book, Wickedly Branded:

November 06, 2026 • Season 12 • Episode 1 • 5:32

Trailer: You’ve Been Working Inside Four Walls. Here’s the Door.

The Season 12 trailer shows how Beverly Cornell walks through her book one short episode at a time, naming the four walls of time, money, expectation, and visibility, and the way out.Get Beverly's book, Wickedly Branded:

November 06, 2026 • Season 12 • 2:52

Brand Evolution: Make Autopilot Decisions on Purpose

In the Season 11 finale, Beverly Cornell shows how brand evolution works as a living cycle and how to remake one autopilot decision on purpose, with one visible change in seven days.Get Beverly's book, Wickedly Branded:

November 05, 2026 • Season 11 • Episode 13 • 12:04

Building a Legacy Through People, Ideas, and Standards

Beverly Cornell explains how to build a legacy through the ideas, people, standards, and opportunities you strengthen, drawing on a 14-year client relationship and what her sons learn from her business.Get Beverly's book, Wick...

November 03, 2026 • Season 11 • Episode 12 • 11:13

Founder Dependence: Lead With Judgment, Not Availability

Your Business Needs Your Judgment More Than Your AvailabilityAvailability can look a lot like leadership, until the company learns that nothing moves without the founder. In this episode, Beverly explores calm authority: knowing w...

October 29, 2026 • Season 11 • Episode 11 • 12:25